Unlock Your Website's Potential: Turn Visitors Into Paying Clients, with Dr. LaChelle Wieme & Kris Jones

Ever felt completely stuck trying to explain what you do on your website? (Even as a professional, I've been there too!) 🙈


I recently joined my friend Dr. LaChelle Wieme on the Spiral Up Podcast to share the fundamental shift that's helped hundreds of client-based businesses transform their confusing websites into powerful client-getting systems.


The conversation was so good that LaChelle actually told her listeners, "You guys are in for a treat today!" And I think she's right - especially if you've been struggling to communicate your value clearly.


Here's what we unpacked together:


🔑 Why being "stuck in a bottle trying to read the label" keeps most service providers from clearly communicating their value (and the simple shift that changes everything)


🌟 How to position yourself as the guide in your client's story (not the hero!) so they feel deeply understood within seconds


✨ The counterintuitive approach to simplifying your marketing that actually brings in more clients (hint: it's not about doing more!)


If you've been DIYing your website copy for too long with frustrating results, I promise this episode will give you clarity.


After 23 years working with businesses (including my time at Nike), I've seen firsthand how transformative the right story can be. This conversation reveals exactly how my Signature Story-Selling System helps coaches, consultants and service providers stop hiding their brilliance and start attracting their ideal clients.


Ready to turn your ineffective website into your most powerful sales tool?


Listen to the full story here!

Unlock Your Website's Potential: Turn Visitors Into Paying Clients with Kris Jones

The Spiral Up Podcast with Dr. LaChelle Wieme

Welcome to the Spiral Up Podcast. I'm your host, Dr. Lachelle Wieme, a peak performance coach and business strategist dedicated to helping you see what's possible within you, the blind spots that are holding you back, and the solutions to ensure success and fulfillment without the hustle. I use my secret sauce of metaphysics, brain science, and scripture to work with God to manifest your ideal life and business. If you're ready to create massive forward momentum in your business and bust through the blocks that drag you down, join me on the spiral up journey and create the clarity, confidence, and consistency to become the CEO that lives your life by design. It's time to create the sustainable impact, income, and time freedom you desire faster. Now is the time to spiral up. Hey, everybody. Welcome back to another episode of The Spiral Up Podcast. I am your host, Dr. Lachelle Levy. And boy, are you in for a treat today. You guys get a chance to talk to one of my colleagues, one of my friends, one of my spiral up experts. Founder of the amazing company Red Door Designs, Kris Jones. You guys, she is a powerhouse when it comes to really getting down our messaging and making sure that the world understands what it is that we do and how we do it in a succinct, direct way. Because I don't know about you guys as you're listening to this, but how many of you have like, when somebody asks you what you do, it's either like this corny elevator speech that feels really stuffy, Or it's like blah, blah, blah, blah, blah, and you're word vomiting all over them. And they're like, I don't really understand still, right? And so when I met Kris, gosh, it's been a couple years now, I believe. You and I totally hit it off. And I'm like, oh my gosh, I need you in my life. And I invited Kris to be a part of my Signature Spiralette program so that my clients get a chance to meet with Kris and they get a chance to learn from her inside of our back office and all the things because what she does, you guys, is so amazing. flipping powerful. And for her to get inside my head and be like, this is exactly what you do. I'm like, yes, yes, this is what I do has been such a gift. And I'm so grateful that, that you've been, you know, part of my tribe for a while now. And if you guys want to see an example of Kris's work, head on over to I am life by design.com. Um, you can see my, my homepage was beautifully orchestrated by this brilliant woman and Kris, I'm so glad you're here. Oh my gosh, Lachelle, I am beyond delighted to be here today. So I know I kind of gave them a little snapshot of what you do, but what I miss, like, give me some, some, you know, passion and some inside, you know, scoop into, to what it is that you do for people. Yeah, well, you hit the nail on the head. A lot of entrepreneurs are so close to their own business that they really struggle to write about what they do or find the words to communicate what they do. And this is a lot like... being stuck inside of a bottle trying to read the label of that bottle that can only be read from outside and so as entrepreneurs we get stuck in that bottle and we think if we work harder if we try harder if we spend more time on it we're going to have some kind of a breakthrough but ultimately what what we really need is someone to look at our bottle read the label for us and give us the clarity and actually be able to identify What makes you unique? What's your special sauce? How are you different from everybody else out there? And then put that into words. And so when I put that into words for my clients, what I'm really doing is crafting their signature story. And the beautiful thing is when you have a signature story for your business, You can use it on your website. You can use it, a shorter version of that story to answer that question, what do you do, in a compelling way that invites engaging conversation. And you can repurpose the story literally in every area of your business. So the goal is really to use the story to become more memorable, to help you reach more people with less And that is what I'm passionate about. And I love being that perspective and that perspective person and the storyteller that can really pull out the golden thread that is you and your genius and put it all into a narrative story. one hundred percent I mean what you know what I do is you know because you help me coordinate all of this stuff but I help people manifest sustainable five-figure months without overwhelm without overthinking and and that has to include a strategy that allows us to work smarter not harder when we can be super effective in what we're doing then the dominoes are able to fall a lot faster. Right. And so oftentimes we will, we'll try something out. We'll throw spaghetti against the wall. We'll see what sticks. And it's really just that DIY unit. And that, that trial and error that is sometimes necessary. Let's just be real. Like sometimes we have to acknowledge trial and error, even when I'm with you, like, let's tweak this a little bit, like, but, but there's so much power you guys. And just like, having somebody help you move that needle and to be more efficient so that you can see the results faster so that you can see the sustainable change faster, that you're not constantly running in place, trying to figure out what's working when it really just took one person's outside perspective to start putting a piece of the puzzle together and help you get more traction faster. Right. Yeah, I don't think there's any shortcut through that first year or two of being self-employed. You have to do that. You have to kind of DIY stuff and figure it out to kind of understand what you're good at, what you're drawn to, what you like doing, what you don't like doing, right? You can't really... jump over that part of business ownership. But the beautiful thing is once you've gone through that, you really realize, okay, these are the things, these are the high-level activities that I want to engage in. And maybe writing isn't one of them, or maybe you're tired of wasting your time doing that. And You know, I think a lot of people early on in business have a DIY mindset and there's nothing wrong with that. But the question I like to ask is, okay, you're saving maybe a couple hundred dollars DIYing it. But how much are you really losing? Really, when people come to your website, and they're not, they're not clicking with you, they're not resonating with you, they're not excited to work with you, when you've got tools out there, and your online presence isn't accurately communicating your brilliance, like you lose, you have one person come to your website and leave, and you've just that's a lot of money, right? So it's a mindset. It's a mindset. And yeah, you know that more than anything. Yeah. Yeah. And what, you know, you specifically did for me, it just helped me to own like what I had already knew, but you articulated it in a way that now I felt even more confident to use these same principles, the same language, the same, you know, core message and in all of the things that I'm doing so that my emails are going out and they have the same feeling, the same message. My social media is doing the same and all of the things that I'm doing are aligning. And there again, when we want to be efficient, we want to have a sustainable business. You have to be able to put the things that are coming together in this beautiful flow. And so when you can start to have the singularity in your messaging, it's going to target those people so much faster. And gosh, we could go on and on about this, but I really want to shift here. And I want to talk about what I've asked you to be on the show for today is your book, because I think that's going to unlock this beautiful conversation. So why don't you tell us a little bit about what you're up to these days? So I just finished my first book. It's called From Click to Client, How to Easily Create a Story-Driven Website that Turns Visitors into Clients. And inside the book, I walk you through my exact process, how to attract your ideal clients, how to simplify your marketing, how to command premium rates, how to really tell your story. I don't keep anything back. I have a very... streamlined, effective, efficient process that I use with my one on one clients. And to work with me is right around the fifty five hundred dollar range. But for people who aren't ready to make that kind of investment in their business, the book is the next best thing. It's like I am holding your hand through through the process and I walk you through exactly how to do it for yourself. So, Kris, why don't you tell us a little bit about what you see are the common barriers that people have? Because, I mean, you guys know, right, like part of the spiral up journey is to recognize what your butts are. What are the roadblocks? What's the what's the barrier? What's the resistance to flow that it's going to get you to where you want to go? And I'm just curious, like, what are the biggest butts that you're seeing out there when it comes to messaging? Well, I I like big butts, but so. I mean, meaning like the biggest barriers keeping somebody from doing this kind of work? Yeah, from their messaging. Yeah. What problem are you solving in your book? I think that there are, there are people that don't recognize the power that a website should and should have. You know, sometimes people like newer into business, they're pouring all their energy into social media. But when people find you on social media, not that that can't be an effective way to grow your business, but when they find out about you, they're going to go check out your website. And if you don't have a website or you just slapped it together without any real intention, then that doesn't make the impression that you really want to make. Really understanding that your website should be your most powerful marketing tool and it should really do the job of your top salesperson. It should really take a lot of hours and time and energy off your plate. The other thing that it does is it really allows your sales calls or your discovery calls to be much shorter because people get on those calls. They're already informed. They're already excited. to work with you. And so that can feel like a relief, like you're not having to sell anymore. You're just getting on the phone, guiding them through the hero's journey of your story. And when I talk about story, I'm not talking about like, your background story or like the founder's story. I'm talking about crafting a narrative that invites your potential clients into a story with you, a story where you play the guide, you play the Yoda and your client's play the Luke Skywalker. They're the hero. And so everything we do is really, from a messaging standpoint, very much about your clients and it helps them feel seen, feel heard, resonate with you. And most importantly, it really builds connection and trust. And The beautiful thing is that people don't want to work with the best person. They don't want to work with the best. They want to work with the person they feel the most connected to. And story is the most powerful way to cultivate that connection. Yes, that is so beautiful. And I love your story brand philosophy that you have used as the cornerstone foundation of what it is that you do. Why don't you describe a little bit more about what that is? So there's a book called Building a Story Brand. If you're an entrepreneur, you've probably heard of it. If you haven't heard of it or read it yet, I would highly recommend you do. It's an incredibly powerful book about the power. It's a powerful book about the power of story. So any story you've ever read, every movie you've ever been to, any story anyone's ever shared with you verbally always follows the same formula. If it's compelling, it follows the same formula. So this has been since the beginning of time gathering around the fireside. It always follows a certain flow and it begins with a hero that has a problem they don't know how to solve. And they are out and about trying to find a guide. A guide enters into the story about a third of the way through. The guide is you as the business owner. You're there to help the hero overcome their problem. And the way you do that is you give them a very clear and simple three-step plan. The plan is, when you watch movies, you're gonna notice this moving forward, but the plan is really the thing that allows the hero to go, Okay, I know what to do next. I can do this. Like I know what it's going to take to get to my happy end results. So we give them a clear and simple plan. And the plan is the thing that they, once they hear it, they have this internal thought of, I can do this. And then they are called to action. When it comes to your website, that call to action is the button. What's the big button that you want them to do next? In a movie, it's different. It calls them to action to run to the airport and go, you know, grab the girl before she gets on the plane or whatever. But it calls them to action. And then the way we stay engaged. So the reason we go to a movie and we sit down and we don't get up for ninety minutes, we don't even look at our phone for ninety minutes. It's because there are stakes in every story. The hero can succeed. But the hero could potentially fail too. And we cannot stop watching the movie until we know which of those things is going to happen. I mean, it always ends in success, typically. But even though the formula is tried and true, our brains can't help but engage. And so it makes perfect sense to use this type of a framework. A lot of it is psychology. And we use... the framework of story to captivate people's attention and create, create that connection and to really allow them to envision themselves overcoming this hurdle and really getting to know us and trusting us as the perfect guide to help them get to where they want to go. Yes. A hundred percent. It's come down to like, you know, does this person understand what I need? Does it work? And will it work for me? Right. And do they know what I want? Can they get me to where I want to be? Exactly. And so it's just like you acknowledging that I get you and this can work for you. Let me show you how to do that. And I love how you do that very well is to make that person the subject of the story. Because oftentimes I think that we default to, hi, I'm Lachelle and I do this and blah, blah, blah. And it's not about me. It's about them. Right. Right. Right. Understanding them, but it's about them. Right. And yeah. Yeah. I mean, that's such a good point. I really liken your website, for example. That's one place that your story will live. I liken it to like a first five minute coffee date or even a fifteen minute coffee date. But they're not there very long. They sit down. And if you were to imagine going to meet a new friend for coffee, you wouldn't sit down with them and go, this is what I do and this is how I can solve your problem. And these are the features and benefits. And here are all the modules. You wouldn't sit down and say that. You would say, hey, hi, I'm Kris. What's going on for you right now? What are you struggling with? What are you hoping to achieve? What do you want more than anything? And that's the way we connect with humans. So it really, it shouldn't be any different than that on our websites. We want to take the time, make them the central focus of our attention by talking about their struggles, understanding the nuances of success, difficulties that they're having, helping them feel seen and heard, helping them feel not alone in their struggle, and then reminding them of what's possible if they are to solve this problem. What's their life going to look like after working with you? And I think the most common mistake I see out there is really coaches are And I understand, I so understand why this happens, but coaches like throwing up a website and, you know, you pick a beautiful template in Wix or Squarespace or wherever you decide, nothing wrong with any of the builders. In fact, I love cloud-based builders. But you pick a template and those companies are in the business of brochure websites. And so they give you these little areas to input your information. And it's like, hi, I'm Lachelle. And I was I grew up here and I, you know. This and that about you. And it's so, of course, this happens because all the templates kind of guide you to do that. But there's a big difference between a brochure website, which kind of just it's, you know, you have a website, but the website isn't doing anything for you. It's kind of sitting there like a bump on a log. And when you look back on the last year, you're like, you know what? Not any of my clients have actually found me through my website. What the heck is going on? versus an effective website so when you really are intentional about your website and you bring strategy to it and storytelling to it it becomes a really powerful sales tool for you and that's really what I love to do for my clients Yes. Oh my gosh. I love that so much. So what would you say, Kris, would be, you know, kind of one of the first steps that somebody could, you know, be like, okay, yeah, I could do this. Like this, this seems doable and it seems doable for me. So what would you say is some of the first steps you would have somebody consider? Well, I do have a freebie that would be really relevant for this. Like the number one thing is to change the lens at which you look at your business. So just stop looking at it through your own perspective and start looking at it through your client's perspective and really making them the central focus of your communications. I have a freebie. It's on my website. It's called how to write compelling copy in five minutes flat. It's a five minute video and it's a worksheet that's going to help you. And I'm going to hold your hand every step of the way. Then help get all that stuff in your head out onto paper. And then I'm going to show you how to organize it into three buckets and then combine the best items into a story. It'll be the shortest story you've ever written. but it's the most fundamental work that we can do for our business. So I would say that's the first thing is really to begin to look at yourself as the guide and not the hero of your own story. And then to go grab that freebie in five minutes, that's gonna really help kind of break it down for you how to make that shift. And do the people that are going to benefit the most by your book, by your services, are these people already very clear on who their avatar is? Or is that something that you want to spend a moment just acknowledging in this moment? Because if you don't know who you're talking to, Right. Right. Yeah. Well, and that is the beauty of having that couple of years of entrepreneurship under your belt. You get to work with a bunch of types of different people. You really realize these people aren't. the ones that they dragged me down or they drain my energy. And this other group of people, they're fun to work with. They appreciate me. They're eager to pay what I'm charging. So that kind of clarity is really important. One of the questions that I get almost from every client and every client thinks that they're the only ones that have ever asked me this. Which is they're like, I do this thing. This is my expertise. But I kind of deliver it in two different ways. Like I'm working with someone who's – she's like a financial coach. And she does do bookkeeping for business owners, but she's also an outsourced CFO for – for personal people that just have like a lot going on in their life. And so she had this question, like, how am I going to tell one story that's going to totally resonate with both of these types of people? Because they, they're different, you know, so do we need two stories or can we, and I always say the same thing, which is, it's you, you are the golden thread and I know how to pull out the golden thread. There's overlap. There's a Venn diagram around the people that you work with. And so we, we, we weave that thread throughout your whole story. And there are a bunch of different ways to just make sure we're speaking to both people and really connecting with them. But I like to do it on one page because as a business owner, I, you just want to have one address that you can send everybody to and just know that's where it just go there and you can self-identify, you know, if you're the right fit or not, just makes our lives so much easier. Absolutely. I mean, that was one of the things that I did, you know, this last year, you've been a part of my, my journey of getting all of my systems and my processes really streamlined so that I can focus on the traveling that that's coming up. And, and that was one of the things is that I really realized that I do have one avatar that but she might need more or less support or her her budget might be a little bit you know She can afford it. She's willing to just like make the sacrifices or, you know, she's got to get her feet wet first. And so creating essentially a product suite that meets them at their journey. But it's really one person that I'm speaking to. And I think that that's really freeing because I think a lot of times we overcomplicate, at least my clients and myself, probably why I attract them, because it's easy to overcomplicate things. We want to make it perfect. We want to get it right. And, and therefore we, we take the easy out of it. And so one of the things that felt very freeing is to just have this very simple story that I simply just get a chance to find the person and just maybe where they're at on their journey and how much it around that. That's so beautiful. Yeah. I think you, you nailed it with, you know, having a suite of offerings so people can decide at what level they want to engage, but you know, that you're welcoming people in depending on what they want to need. The other thing that comes up a lot with my clients is they'll say, okay, well I, I work with women. Um, I work primarily with women, but I do have like for every hundred women that I work with, there are like two or three men that want to work with me and I do work with them. So I don't want to leave those people out. And so what happens is I just remind people we need to. Really strike a chord, really connect with the eighty percent of the people that are coming to you. The other twenty percent, the riffraff or whatever, that's not a derogatory term. It's just like those other people are going to come to you anyway, no matter what. And so let's focus on the eighty percent. that you really want to, if you mostly work with women, we are talking to women. Yeah. And it's, and then you can decide if somebody comes to you outside of that definition, you could just say, oh yeah, I'm going to make an exception or yes, I work with men too, but I just, it's not as calm, not as often. So yeah. Well, connect with your messaging. And I find that a lot when I'm working with clients as well, Kris, that they're free to niche down. And when we speak to everyone, we speak to no one, right? And so that's why you're so good at what you do. And so they're afraid to niche down. And I love telling the story. So I'm just going to share the story because you might be kind of tickled by this too. So my very first coach that I ever hired was somebody that had this weekend intensive. So it was like a Friday, Saturday, Sunday. And in my opinion at the time, like, three thousand dollars is a lot of money to spend on somebody, right? And the thing that was so interesting about this particular coach was that she very specifically marketed to brand new coaches that were African-American women. Okay. So if you guys are watching me on video right now or have seen any of my pictures, I am not African-American. And I was just like, okay, I love your messaging so much. It was like speaking to me. And so I reached out to her. I'm like, Lachelle, you know, I'm not really necessarily in your target audience, but you know, would, would we, her name was Lachelle, by the way, that's how we met together. So, so I was like, Hey, Lachelle, like, I love your name, but yeah. You know, I don't fall into like who you're specifically marketing to, but I really love your message. You know, would, would we, you know, be able to work together? And, and she's like, absolutely, you know? And so I think that it's like even more of just a power of her messaging and what she was doing was speaking to me. And so the right people, you guys are going to find you regardless if it's a man or a woman, black or white, you know, whatever, like if the messaging is so point on, you're not going to have to worry about missing out on people. You can very confidently niche down to speak so directly to the person that they're like, how the heck did you get in my head? Like, how do you know this? Like, how do you know me so well? And that's how you know that you did it well. And then it takes very little. Like, I'm like, I already knew that I was going to work with her even before we get on the sales call. Right. you can let your messaging sell for you so that you don't have to worry about having to convince anybody of anything. They're basically saying, can I still work with you? And that's how you're doing really well. Yes. I love that story. I love it. And how was the weekend for you? Is it really wonderful? Yeah, of course. She made me exactly where I needed to be. And And I think that, you know, it's, it's so cool. Like how the right people are going to be sent to you exactly when you need them. And I'm very open and aligned with like, when you are solution oriented and you're open to the solution, the universe will send you the solution, but you have to be willing to, you have to be willing to receive it. Right. And so you showed up when I needed you and I've been able to share your beautiful work with several of my clients. And so it's so fun. Oh my God. Okay. So I want to know, like, you know, as we, as we kind of like starting to wrap up the conversation, I want to know what else you want your, your person who's listening. Cause they know they're like raising their hand right now. Like, oh my gosh, she's totally speaking the language. Like, yes, I don't know how the heck to say what I'm doing. And I do feel like I'm fluttering and, and I do want to have my website sell for me and all the things like how, how, Do you want to wrap up this conversation and how do you want to speak to that person? Like, what do they need to know? Oh, I mean, I have a lot to say. I think that the first thing I would say is get support. You know, if you're struggling with your messaging, get support because it's so important. important. And it does so much of the heavy lifting for you. And just like you resonated with the other Lachelle's message, right? You, you, you resonated with the words so much that you had to reach out with her, even though it was clear, you are not like her ideal client. And, you know, it's on a lesser scale. When you go to Amazon and you buy something, you look at the picture of it, but you don't buy it based on the picture. You look at the reviews and the words that people have shared about it. And that's when you hit that buy button. And so I your words really matter if you want to get off the hamster wheel that I think you touched on this earlier lachelle which is just like it's human nature to make things more complicated than they need to be and as an entrepreneur we're often doing a lot of this stuff in a silo we don't have a team of people we don't have people we can bounce things off of and that can accelerate the complicated. All the stuff I like and like all the ideas and all the stuff we have in our head as entrepreneurs, like it's a lot like a typical American garage. You walk outside. There's piles of boxes. The cars are actually parked in the driveway because there's so much stuff in the garage and it's really hard to identify what's the treasure in this garage and what's the trash. What's the clutter. Where's the, I can't tell. They all, they're all boxes. They're overflowing. They're tipping over. And when you get the support that you need, you get to very clearly identify the treasure, the golden thread that is within you and you can clear away all the clutter. And I think of, of story, a compelling story is really, you can look at it like a filtration device. It filters out all the noise and it keeps one beautiful, clear and simple narrative that truly connects. So I think that, um, my passion is really like helping alleviate the struggle of trying to do it all alone. And also let people know that like, you don't have to be everywhere doing everything. When I think about your website, as I think of your website as the center of your marketing universe, everything that you do in life and in marketing or any activity, Point people back to the website. If you're on a podcast, point people back to the website. If you're at a networking event, point people to the website. And it can just... alleviate so much of the selling, the directing, the figuring out where to send people. A lot of people that I work with are like, oh, I just send people to my LinkedIn because I'm ashamed of my website. And that is common. I mean, that is common. People, entrepreneurs pretending their website doesn't exist because it's so disconnected from who they truly are and what they're all about that it just doesn't It doesn't resonate with them and they're ashamed of it. And so one of the big things that I like to teach my clients is pick one or two things that you genuinely enjoy, like podcast guesting, or do you really love making YouTube videos, or do you really love email marketing? Just pick one or two. you don't have to do if social media isn't your thing you do not have to be on social media period you don't and do podcast guesting instead of social media I personally don't love being on social media like I have nothing against it I enjoy like scrolling instagram but I don't want to spend my time creating posts for instagram so i One of my things I chose is podcast guesting, which is why I'm here right now. It's fun, effortless. It doesn't feel like the constant homework that's hanging over my shoulder that I that I never done with. And so, you know, I would just say, like, don't adopt marketing ideas just because that's what everybody else is doing. Right. That's how we get into overwhelm and, and burnout and, you know, shooting ourselves and how we get into this place of, of suboptimal, productivity because we're doing too many things instead of doing anything really, really well. And there's something that you said that I want to make sure that we touch on briefly because I think it's important. So you mentioned that our website is kind of like the central home, the hub of somebody's business, which I totally agree. Right. And you also gave this beautiful analogy of, you know, clean out the garage and, you know, what's the garbage and what's not. And I think that one of the things that I have been guilty of in the past before we worked together is because my website was my home base. Right. And it collected all of the things that I have going on. It's really easy for me to just have this overwhelming space for people to come instead of being very clear in one call to action. one place that we're asking them to go. And I just wanted to hear what your perspective is on that, because I think that's a really, um, unique lens that a lot of people are possibly missing. Yeah. I mean, I don't, I've never done speed dating before, but, um, I know it's the thing and I think it'd be kind of fun, but, um, Like I really think of your website as like a first five minute coffee date. It is really not the place to overwhelm people with information. And I know like no one's intention is to overwhelm that person with information, but they're like, I had this idea or I should add this to my website. I'm going to add this. And then a year goes by and it's kind of all a collection of, it's almost like a collage of like ideas and little phrases and, And I think ultimately. What it does is it just allows it forces people to spend more time on the website to figure out what's the essence of what you do. And when people have to burn brain calories to figure out what it is that you do, their brains will literally shut off. Our brains are constantly trying to conserve calories. So if you have a collage of ideas and information and phrases and pictures and gifts and stuff like that, It's fun to create that stuff. I mean, I am, you, I think you and I both share this love of just design and beautiful graphics. And I remember you telling me one time, my happy place was in Canva on a weekend, creating like visuals. I had the whole house to myself. That's what I would be on. Yeah. I totally hear you on that. I love visual storytelling too. It's super powerful. But your website is not your resume. It is not a hub for all your ideas and information. If you want to do that, create a hidden page on your website and just have that be your brain dump of ideas. But don't make it public facing. Like, again, it really does come down to it's helpful to think about story as that filtration device. It's filtering out the noise and keeping one clear, cohesive, beautiful narrative. Yeah. I love that so much. And I'm just going to say that like, I'm sure people are just dying. Like, how do I get access to you? So you guys are going to have all of the ways that you can get her book in the show notes, as well as how to connect with her, follow her, check out her website, all the things inside the show notes. So I'm just going to say that. And I'm just going to give you a little bit of this truth of the hug nudge, okay? Because I think that a lot of our buts are that I will deal with my websites when I get all of these other projects done. I'll add it to the list. I'll add it to the garbage pile of things that I will do in order to become a better business owner. And that was, you know, total guilty on that side myself. And one of the things that I appreciated about you specifically, Kris, is that you basically took the hard work out of it. You had me do a worksheet and then you essentially created the copy of my website for me in a matter of, I don't even know, it was very short period of time, like very short turnaround. And I'm like, oh my gosh, like that was not as hard as I thought it was going to be. And so I could check that off my list. And so if you guys are at that point where you're like, okay, yep, I got a big butter on that. I know that it's just going to be something that I'm going to add to my list and then should on myself. Um, that would be a nudge to possibly reach out to Kris and see, you know, what that could look like for you. If you're not there yet, if you're still in the space where you are, you know, starting your business, you're in that, that exploration, exploration stage, um, you know, the book is going to be such an amazing, amazing way for you to get the help that you need now with where you are. And I'm just going to say like one of the last people that I've hired, I read her book and I'm like, this woman's speaking to me. And so who knows, you might find yourself in the space where you're like, well, I guess I'm making this a priority before I thought I would. So it's been, it's been really fun to see kind of where the journey is and, and when you're ready for a solution, a solution will appear. And, um, in the quantum space, be thankful for the solution already. And I believe very much so, Kris, that our conversation is going to be a blessing for somebody who's listening to this, whether it be a little tweak here or there to make things more effective and efficient, or like, oh my gosh, where have you been in my life? And so I'm just so glad that I got to spend some time with my friend and that people got a chance to know you. And you guys got to see the caliber of people that we have inside of The Spiral Up. and the experts that I bring in to not only work with clients, but to teach clients. And I mean, these are people I handpick. And Kris, you are the cream of the crop sister. So I'm so glad. Oh, thank you. Such an honor to be in your close network. I can't even tell you, you are such a bright star and every time I'm around you, I feel more and more energized. And that is in and of itself, just a wonderful quality. So thank you. Thank you. You guys, I hope that you got as much out of this as I did. Make sure that you leave a review. We love to listen to things that you say on stories and social media. We love to read your reviews. We love to just find out how we impacted you. So please reach out. And I know you'll get an email. If you're on my email list, you'll get an email with the link to this episode. So reply back to that. Let me know how this resonated with you. And I'm so glad you're here. And I will see you all next time. Bye, everybody. so much for listening if you enjoyed this episode be sure to subscribe and leave a review each honest review helps me spiral up so that I can serve you even better whether you're feeling a lack of impact income or time freedom or perhaps you're just ready for massive momentum in your business let's chat apply for a breakthrough call so that you can gain clarity identify what's holding you back and make a plan to spiral up head on over to im-lifebydesign.com backslash breakthrough or access the link in the show notes. For immediate support, log into our community, The Better Club. We focus on inspiration, tactical guidance, and support. This is a community that wants to be better, do better, and have better in life and in business, and we're going to help you do the same. Let's spiral up, friends.

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