Words Matter: Create Compelling Copy That Converts

The Million Dollar Landscaper Podcast, with Scott Molchan and Kris Jones

Speaker 1 (00:00):

Ooh pillows. Welcome to the Million Dollar Landscaper

Podcast. We're your host, Scott and Katie Mulch, and we make it easy to start

working on, not just in your landscaping business. We're a real couple that

helped grow our family business to well over a million dollars in revenue, and

now we help other landscaping business owners just like you to do the same. Are

you ready to build your business? Let's get started.

Speaker 2 (00:34):

Welcome back to the Millionaire Lands Care podcast. Now,

before we dive into today's podcast, I want to remind you our three month

accelerator program is starting soon. It's starting here in January, and it's

only open to a number of spots. We're keeping the small and intimate program

that's going to help you ensure you have time to ask questions and get what you

need to get to succeed in 2023. So if you're looking to take your business to

the next level, then you need to check out the three Month accelerator. We're

offering a comprehensive three month program is to help you better understand

your business's numbers, how to put together a winning estimate, how to create

a winning sales process, and how to hire, train, and retain those key

employees. We believe in you and we know with the right support and tools you

can achieve anything you want.

Speaker 2 (01:14):

That's why we're giving you this opportunity to get more

coaching and resources designed to help you succeed. Now, during these three

months, we're going to have weekly 90 minute coaching sessions. We're going to

give you all the tools, the spreadsheets, the calculators, the checklists you

need to achieve all these goals. So if this is something you're interested in,

get sign up today because there's only a few more spots open. I'd love to see

you inside there. Now, today's podcast, I'm excited to bring on Kris Jones of

Red Door Designs. Kris is an expert when it comes to the words, the copy that

goes on your website, the copy that you can use in your social media posts, the

copy you can use explain what you do to the customers. And today she's here to

tell us how to lay that out and why the words matter and what the benefits are

of telling a good story. So you do not want to miss today's podcast, but a

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Speaker 1 (02:43):

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Speaker 2 (03:37):

Welcome back to the Millionaire Airlines Gear podcast.

Today I'm so excited to bring on this guest. Today we have Kris Jones. Now Kris

Jones is a StoryBrand guide and founder of Red Door Designs. She's been

mentored by author of building a StoryBrand book. Actually, I have the book

somewhere up here. Yes, it's an amazing book. It's written by Donald Miller.

Now Donald Miller and her have been working together and they have over 20

years of experience with clients such as Nike and Adidas under their belt, and

she's extremely passionate about helping small business owners and service

providers get website copy and words that sell so you can multiply your revenue

and focus on what you do best. Now, Kris believes that writing copy for your

own business doesn't have to feel like torture. In fact, once you learn how to

tell your compelling story, it can actually be fast, easy, and fun. So welcome Kris,

thanks for being on the show.

Speaker 3 (04:25):

Oh, thank you so much for having me, Scott. I'm happy to

be here. Yeah,

Speaker 2 (04:29):

So Kris, do you mind just giving a little background of

yourself and what Red Door's Designs is?

Speaker 3 (04:34):

Absolutely. Yeah. So I am the founder of Red Door Designs.

We are a marketing firm in Portland, Oregon, and I started this firm about 20

years ago and we started out really focusing on design, website design and did

that for many, many years. But over time, what I started to realize is that

design can only get you so far in your business. It used to be at the kind of

early days of the web, you could have a beautiful website and your business

would really thrive with any website that you had. And then things started to

get a little bit more competitive online. People started putting more money

into website design and so I kept kind of on that track, but after some time I

realized that a beautiful design would only get used so far. You really needed

compelling copy and really strategic words and storytelling on your website to

connect with your potential customers. And once I started really focusing on

the words and the storytelling that happened on my client's websites, I saw

their businesses just start multiplying in revenue and it was so powerful that

I just never looked back. And so I've evolved a lot of the work that I do is

just really all about how to create beautiful storytelling on your website in a

way that really truly connects with your ideal clients. And that's kind of now

my sole focus of the work that I do.

Speaker 2 (06:11):

Nice. So just to get clarification, for those people that

aren't familiar with the word copy or copywriting, Kris, do you mind

elaborating on that a little bit more and telling people what copy is?

Speaker 3 (06:22):

Yeah, there can be some confusion with like, okay, I'm

going to copyright my logo or copyright this book. That's different copywriting

for your website. All it means is what are the words on your website? What are

you communicating on your website with the words that are on there? And you

would not believe how powerful it is. One example of this is really if any of

you guys have bought anything on Amazon, right? You go to the product and

you're like, okay, I think I need this product. But you don't actually buy

until you read the words that people have shared about that. You read the

reviews, you hear what people say about this product, and that's what pushes

you over the edge to make that purchase.

Speaker 2 (07:06):

I think this is so important because like you said,

everybody does their research. So whether you offer lawn maintenance service or

landscaping service, customers are going to be doing the research on you, and

it's important to have those appropriate words on your website. I've seen so

many landscapers that will go hire people to create this amazing looking

website. It looks great, fantastic, but like you said earlier, some of the

words, they don't really make sense. I've seen this especially of some offshore

companies that make the websites and we're just, I mean they go together, but

they just don't describe your business. They don't describe what you do and

your story. So that's what I love about having you on Kris today to kind of

share a little bit about that.

Speaker 3 (07:44):

Yes, and to echo your point, it's really important when

you are your own business. So as a landscaper, you are the business, you're the

face of the business. Even if you have a team, you are the face of the

business. So it's really important that your website copy feel really aligned

with who you are. So you can be excited when someone asks to get your website

address. You can feel proud to share that with them because it's really true to

who you are.

Speaker 2 (08:15):

Now, earlier you mentioned telling a story. Can you share

why it's important to be able to tell a good story on your website, especially

when it comes to landscaping industry?

Speaker 3 (08:24):

So there's a lot of confusion around storytelling, right?

Because we grew up listening to stories and having our parents read books to

us, and there is a fundamental formula for how stories are written. But the

beautiful thing about this is that writing for your website doesn't really mean

telling your life story or talking all about you. It's really more about how do

you craft a strategic story that invites your customers into a narrative with

you? And really what it's about is writing the words on your website in a way

that connects to your ideal customer and builds trust because people will not

work or hire you if they don't trust you. And the quickest, most efficient way

to build that trust and build that connection is through storytelling on your

website.

Speaker 2 (09:21):

So how would you go about telling a good story on your

website?

Speaker 3 (09:25):

Well, so let me break down kind of the components of every

story. So every single story or every movie you've ever watched begins with a

hero that has a problem they can't solve. And the key here is that your

customers are the hero of your story. So your customers have a problem that

they can't solve, and then that hero meets a guide that has a solution to the

problem, and you as the landscaper are the guide and you have the solution.

You've been there, done that you know how to solve this problem that they have,

and then as a guide, you help them navigate to experience success. So let's say

the hero has a problem. They have a yard that is just not thriving, it's not

pleasing to the eye, they're frustrated with it. Maybe they're embarrassed that

their neighbors are seeing their yard in the state that it is.

Speaker 3 (10:26):

So this is a problem that they have that they don't know

how to solve. So then they search for a guide that has the solution. So they're

going to hopefully come across you and your business and realize that, oh my

gosh, you have authority in this space. You know how to solve this problem, and

then you are going to help guide them to overcome this problem so they can

experience success and success in this story is that they are proud of their

yard. They are excited to throw their 4th of July party, they utilize their

exterior space in a way that is like an extension of their home, all the

wonderful benefits that happen when someone is really proud of their

landscaping. So that is really in its most simple form, how to tell a story. A

hero has a problem they can't solve, they meet a guide with a solution that's

you, and then that hero finds success.

Speaker 2 (11:23):

And I think that's an amazing framework and outline of how

to do things. Now you mentioned for length landscapers, we'll say they create

these beautiful outdoor living areas with the outdoor kitchen and stuff. Are

you kind of describing those types of things so the customer can envision what

it's going to be like and having their family and friends? Is that kind of the

storyline that you're looking for?

Speaker 3 (11:43):

That is a very important part of the story. It's one

ingredient of this story. As a guide, you really want to show your leads and

your potential customers what success looks like. You want to show them what's

possible for them if they work with you. So yeah, we can do that through

imagery and through words, just reminding them, yeah, this is totally possible.

We can help you get here to this wonderful experience of success.

Speaker 2 (12:12):

So let me ask you, what do you think is the number one

mistake most landscape business owners make when it comes to the words and copy

on their website? What's something that you see?

Speaker 3 (12:23):

I think that the biggest mistake is, well, there are two.

Number one is that you outsource the copy to somebody who doesn't really quite

know about how to tell a good story and strategy. So you forget to put any

importance or energy into the copy on your website. So I think the biggest one

is just that your website doesn't tell a story at all. And then the second one

is that this is very common. People unknowingly paint themselves as the hero of

their own story. And what happens when you do that is that there's really only

room for one hero of a story. So when somebody lands on your website, you've

kind of kicked them out of the story from the get-go. So they leave the website

and go find somebody else. A lot of this happens subconsciously. You go to a

website and you feel like a connection with this company or this person, or you

feel compelled to take action and call them, or the opposite happens.

Speaker 3 (13:23):

You go to a website and you're like, eh, I don't know what

it is. I just don't feel compelled to work with this person. But there's

strategy behind that. And so all of that can happen when you really

intentionally tell a story on your website. The viewers are going to arrive and

they're not going to know why, but they're going to be compelled to schedule a

call with you and work with you. And that's why that's the power of story. We

are just wired as humans. We are wired for a story because we've been sitting

around that fireside from the beginning of time. And so that's why we can go to

a movie theater and as busy as we are and as long as our to-do lists are, we

walk into that movie theater and we don't think about anything else for 90

minutes. Nothing has the power to capture our attention and connect with our

heads and our hearts the way that story does.

Speaker 2 (14:14):

I think it's so important how you mentioned how some

websites will have the owner's story or about me. Is that something that's

still important to have talking about themselves or their company or should

that just be on a separate about me page or something like that?

Speaker 3 (14:29):

Yeah, it is. I mean, I think the difference in the way

that I approach storytelling is that I will talk about you or we will talk

about you. You're still in the story. You're still a character in the story.

You're the guide, you're not the heroes. So we talk about you as it relates to

your customers. We talk about you, we talk about the things about you that your

customers actually care about. So they don't care about that your grandfather

founded this business in 1940 and this and that. They care that you have

empathy and you understand their problem. They care that you have the authority

to solve it and the experience to solve it, and they care that you are

trustworthy. And so we write about you around all those types of things.

Speaker 2 (15:21):

So is there a strong connection between telling a good

story and making more money?

Speaker 3 (15:27):

Absolutely, a hundred percent. So as I mentioned before,

people do not buy from people they don't trust and people buy from people they

feel a connection with, and those are the things that storytelling does. So

what happens for my clients is that people go to their website and they get so

excited to work with the provider that they schedule a call and the sales calls

are really short. They're fairly effortless because people are already queued

up and ready and excited to work with you. The other thing that happens when

there's trust built and connection built and authority built, people are just

more willing to pay more because they know you're going to solve their problem

and they have complete and total faith in you. The other thing that happens is

that people start to just love working with you because you're, you're starting

this relationship based on trust and connection, and so they refer you to all

their friends. So it's just this kind of snowball effect that happens. But I

think the biggest thing is it allows you to charge more and it allows you to

basically not have to sell so much for your business because your website is

really acting as a 24 7 sales employee for you. So you get to focus on design

and all the fun parts of the business that you love and not the selling part,

which most people don't enjoy that part of it.

Speaker 2 (16:58):

Yeah, I agree. Yeah. Now, once you create this story, can

you use this story? I mean obviously you want to use it on our website, but can

you use this in your social media posts, your lives and everything else and

your emails? Is this something that you can kind of put everywhere?

Speaker 3 (17:12):

Yeah, Scott, I'm so glad you asked that question because

that is the kind of hidden benefit of this work. We work together to craft the

copy and the words on your website, and then essentially that becomes your

brand copy bible and you've got this document anytime you ever need to create

copy or give people information about your business, you go to that document,

you copy and paste what we've already written and you send it to them. So it's

perfect for your social media profiles. It's perfect for Instagram posts. It's

a great thing to put in your email signature, the words that we craft. You'll

want to copy and paste short snippets of that and put that on your business

card. Really, the beauty about crafting your own story is that you never have

to do it again. It just is kind of like that workhorse of your business that

keeps working for you. And the more you repeat that same message, the more

people remember you as that person. You're the person that solves this problem

in your top of mind.

Speaker 2 (18:20):

Yeah, I love that. And I think this would be very

important for in your sales process too. We tell our clients and what we did in

our business, when a customer comes to your website and fills out a form or

calls you on the phone, we would instantly send them an email that introduces

them to us and tells a little bit of our story. And I think that's something

we're having, something like what you said, having that story and sending it to

them if they haven't had a chance to look at your website, they're getting

introduced to you and learning how you can handle

Speaker 3 (18:49):

Absolutely copy and paste, just copy and paste. It's your

go-to tool for all of that.

Speaker 2 (18:54):

Now, is there anything that you see landscapers that one

thing they just need to do right away on their website? So if they have all

these different services and should they have a story for every one of the

services, or is this something like they should have one story on their

homepage we'll say, and then that's it.

Speaker 3 (19:12):

Your homepage is your most powerful page. So if you're

going to do anything, I would say put energy into your homepage. That's really

the introduction. That's the first impression that you're going to make for

your clients. So focus on your homepage, get your story and clear on your

homepage, and that will really do the heavy lifting for you. Oftentimes, I

mean, I do integrate some of the services on your own homepage depending on how

many you have, but really by the time they've scrolled down to the bottom of

your homepage, they're ready to schedule a call with you and excited to work

with you. So it's not like you can't have other pages on your website. You can,

but your homepage will do that heavy lifting for you and it will convert those

leads into paying customers.

Speaker 2 (20:00):

Now, I know you are into the StoryBrand and they have a

framework in there. Do you mind elaborating a little bit about that framework?

I think it's important for landscapers to understand how things should be laid

out on their homepage.

Speaker 3 (20:12):

Yeah, yeah. I mean really the framework and it's most

simplest form is a hero has a problem that they want to solve, and that hero,

we delve a little bit deeper into those problems. So there are layers of

problems that people have. They have an external problem, which is like, my

yard is ugly. We just keep it simple. And then there's an internal problem

there that is more like they're embarrassed. They feel kind of down whenever

they look out their window because they're not happy. There's internal problems

that come with the external problems. So another example that's not related to

this industry might be like, okay, there's not enough money in my bank account.

That's the external problem. The internal problem is it's causing me anxiety

because I'm not sure I can pay my mortgage. So you can see the difference

between those two problems.

Speaker 3 (21:13):

People make decisions based on their internal problem. So

we really want to hone in on what is that internal problem that your customer

is facing. They think that they make decisions based on their external problem.

They really make decisions based on the internal problem. And so that's a lot

of the work that we're going to do together is really articulating that. And

what's cool, what's magical about that is that when you clearly articulate your

customer's problem, they immediately think you're the best one to solve it. So

it's a really important part of the story. And then after that problem, we

introduce you as the guide. So you're the business owner, you are the guide,

and you want to make sure they know that you have a plan. What's your plan?

What's your process? So what's unique about you in the way that you work? How

does it work?

Speaker 3 (22:07):

You call, you come up with an estimate, you map out three

different designs, they choose the winning design and then you implement it.

People don't want to jump off a cliff. They want to know that there are just

three simple steps in order to achieve their ultimate end goal. And then we

really identify what that success looks like, not only what it looks like, what

does it feel like for them? So if they're embarrassed about their yard, what

does it feel like for them to be proud of their yard? What does it feel like

for them to really utilize this outdoor space in a way that creates deeper

connections with their family members and their neighbors? And then we also

know story is complete without communicating what's at stake if they don't do

anything. So the reason that we stay in a movie for 90 minutes is because we

aren't sure if that hero's going to find success or completely fail. And so if

there's nothing at stake in this story, then the story's really boring

actually, and we don't stick with it. In this case, it might be like what's at

stake if you do nothing or you let your yard stay stagnant another year? What's

at stake for you around that? Lots of things. There's multiple ingredients that

we weave into your homepage in order to pull people in and make people want to

engage and keep reading more and more and more until they're called to action,

which is really to reach out and connect with you.

Speaker 2 (23:40):

Yeah, that's so important and those are some great points

there. I encourage you, all the landscapers out there that are listening, that

your words do matter on your website. You really need to take a deep dive into

them. I know many of us will put that off on our web developer, let them put it

all in there, but it doesn't really give you your story. It doesn't lead the

customer to want to purchase from you. And I think a lot of it is because we

don't want to do it ourselves as landscapers. We're not good with words, we're

good at our skills. So having somebody like Kris here that can help guide you

through that is definitely going to help you. It's going to make you think of

things that you never perhaps thought of before with this question. So when

people work with you, Kris, do you have them go through some kind, I shouldn't

say onboarding, but some kind of questionnaires or something to get that

information out of the landscaper?

Speaker 3 (24:24):

Yeah. Yes. I have a very streamlined process because I've

been at this so many years. I know how to pull out of you the best nuggets of

information of how are we going to tell your story in a way that's really

unique and helps you stand out from all the other landscapers out there. And so

the whole process takes two and a half hours flat, and then you can cross it

off your list forevermore. It's done, and it all begins with some video

questions that I have you answer. So questions in a video that I ask you, you

answer those and then this is a done for you process. So then I take those

answers and I write your copy for you. That way you don't have to do it

yourself. What happens for all business owners is we are just so close to our

own business that we are literally inside of a bottle trying to read the label

that can only be read from the outside of the bottle.

Speaker 3 (25:20):

And so it's really important to partner with somebody who

knows how to pull those questions out of you and knows how to craft your story.

We're all too close to our own businesses to talk about it clearly. So I write

your copy for you and then we get on together, we get on a 90 minute call and

collaborate, refine, fine tune, and just make sure that we hit it out of the

park with your copy so you can really confidently show up online and start

growing your business and having a website that really does sell for you so you

can focus on the fun parts of your business.

Speaker 2 (25:58):

Yeah, I think that's so important. One of my favorite

quotes from Donald Miller is if you confuse, you lose. And I think it's so

important where I see many landscapers will have, or somebody else has written

the website and there's so much information on there, I don't even know where

to go. I don't even know where to put my eyes to begin to read. Or having

someone like you take that information, content it down and make it fit

appropriately and tell that story is so important. Is that something you see

where landscapers or anybody that use you that has so much information or even

not enough information on their website?

Speaker 3 (26:27):

Yes, mostly the former, everybody is number one.

Everyone's kind of overwhelmed these days. There's so much information coming

at us from every angle, and so people actually don't read websites anymore.

They literally do read them. If you have a large paragraph of copy or text on

your website, it will not get read. People will skimm over it. So it's really

essential to distill down just the important parts of your story in a way that

can be visually scanned how people engage with your website. They scan them,

and not only that, they scan them while they're on a mobile phone. So it's even

more important to implement that less is more approach to your website because

otherwise none of the information actually gets absorbed.

Speaker 2 (27:21):

Well, one of the things you mentioned there is people scan

things a certain way, and that's one of the things I know he talks about Donna

Miller talks about is the order way people actually read their websites. I

think it was, correct me if I'm wrong, but I thought it was almost like a Z

pattern type of thing that people read in certain ways.

Speaker 3 (27:37):

Yes, that's correct. So when they land on your website,

typically there'll be a logo in the upper left hand corner and then they scan

the website horizontally. So the first and most important part of your website

is that upper right hand corner of your website. And this is another very

common mistake that basically the upper right hand corner of your website is

empty or just something blah, it's a shopping cart or it's a contact text, and

that is truly the most valuable real estate on your entire site. So you really

want that to be a very clear call to action that it isn't just powerful words,

but that it's also visually going to pop off the page. So I'd recommend a

bright color button that has a very clear call to action telling them what you

want them to do next. So for landscapers, I imagine it would be schedule a call

or call me now. And you want that to be in the upper right-hand corner.

Speaker 2 (28:40):

That's great. It's been some time since I read the book. I

just remember those key things that always stuck with me from his work. Is that

something too that you help your customers with as far as the layout and

everything? Or you mainly just do the words?

Speaker 3 (28:53):

Yeah, so step one is the words, and then part of the

wireframe that we create for you is like a blueprint for your website. So it

shows you exactly where the words are and how the words will flow, the

hierarchy of types. So what's going to be a headline versus what's going to be

smaller body copy, where's the image going to go, where are icons going to go?

So it's kind of like if you were building a house, you would hire an architect

to drop blueprints before the builder began work. And this is really a blueprint

for your website to map out where everything is going to go. We want to make

sure everything is working well in black and white before we move into the

design phase of the process.

Speaker 2 (29:40):

So Kris, do you mind sharing where people can learn a bit

more about you and some of the things that you have to offer?

Speaker 3 (29:46):

Absolutely. So to work with me directly and to get your

website copy written in 2.5 hours flat, go to red door designs.com/copy. That's

red d designs dss.com/copy, and you can sign up there to work with me

one-on-one if you're interested in DIYing your copy for now. If that's where

you're at in your business, it's totally fine. You can take my workshop that

will help you write compelling copy for your website in five minutes flat, and

you can access that@claritywithKris.com. And it's Kris with a K. So clarity

with Kris.com.

Speaker 2 (30:36):

Thank you. I think that's awesome. So no matter where

you're at in your business, you can reach out to her and work out with her

personally or you can do it yourself. So definitely take advantage of it and

really take a good look at your website and really analyze it and look at it. I

know many of us, especially if you're starting off, some of you don't have a

website or you're just doing some basic website, but the words matter more than

what you ever think, whether you're using a Google website or you're just

having somebody else make it. So it's important to really have the proper words

on there. Now, Kris, now if somebody works with you, if they have a web

developer already, can they use those words and just send 'em over to a

developer?

Speaker 3 (31:12):

Absolutely. About half of my clients take the words that

we create together and give them to their developer, and the developer knows

exactly what to put, where to add images. It's a very, very comprehensive

blueprint for your website, so it's very easy to implement or hand it over to

somebody else. My team and I also offer that service, so if you just want us to

take the words and implement them on your existing site, we can do that for you

as well.

Speaker 2 (31:41):

So just curious, how much time does it take if somebody

would work with you, how much time does it typically take to kind of go through

this whole process and have a website developed?

Speaker 3 (31:49):

So the entire process happens in 2.5 hours flat. The

initial intake where I'm asking you questions and you're answering them for me

on a Google Doc takes about 45 minutes to an hour, and then you and I get on a

collaboration call for 90 minutes. And so the whole process is two and a half

hours flat. Now on my end, I take your answers and I write your website copy

before we get on that collaboration call. So we're really at that stage

refining and fine tuning the copy that I've already written.

Speaker 2 (32:27):

Nice. So is there anything that you'd like to leave the

listeners with? If they have to go back and take a look at their website, is

there anything you'd like to tell them to do? There's something they suggest

they do?

Speaker 3 (32:36):

Yeah, I would say look at your website. If it feels like

there's too much copy on your website, I would encourage you to cut down the

copy to about half. And I would also encourage you to start telling a story on

your website. And it doesn't have to take a long time, it doesn't have to be a

headache. It can happen really quickly and really easily the information is

there in you just need somebody to kind of extract it from you and craft your

story. So the process is actually really fun.

Speaker 2 (33:09):

Nice. Well Kris, I appreciate you being on the show. Would

you have time for some fun questions?

Speaker 3 (33:14):

Always.

Speaker 2 (33:15):

Alright, awesome. So what is one thing you'd be really

disappointed if you never got to experience?

Speaker 3 (33:22):

Wow, that's a really good question. I would really love

the experience to go to all, if not all, most of the national parks. That was

something I never really did growing up. And as I get older I just so

appreciate nature and the extraordinary nature that we have right here in the

us. So yeah, I would do a national park tour in a motor home.

Speaker 2 (33:53):

I love it before the show, that's one of the things that

we do. And as our families, we love to travel and it's an amazing, just see the

nature and the beauty that's out there and just to get to experience. So I

encourage you to do it.

Speaker 3 (34:05):

Yeah.

Speaker 2 (34:06):

Alright. What is one thing that people buy that you think

is really just a total waste of money?

Speaker 3 (34:11):

Oh gosh. Honestly, it's funny. I did start out in the

industry, like I said, 20 years ago, just gung-ho about design. And I am such a

firm believer of design. I think design has such a powerful way to affect how

people feel and unconsciously really transform things. So I'm a big believer in

design, but I think that now I don't like to see people pouring a lot of money

into website design because there are so many tools now that allow you to do it

kind of in a beautiful way. Like Squarespace for example, or Wix. There's a lot

of website tools that really kind of do the heavy lifting of the design for

you. So it pains me when people spend thousands of dollars on website design

when I know that really they can get that for a more affordable price, and I'd

rather they put that energy into their storytelling.

Speaker 2 (35:23):

Nice. Nice. Okay, last one. What is something that you

don't mind paying a little more money for?

Speaker 3 (35:30):

Ooh. Pillows comfortable. Pillows. Comfortable bedding,

good sheets, good mattress topper. Yeah, I am all about feeling comfortable

when you crawl into bed at the end of the day and I think it's worth putting

some money into.

Speaker 2 (35:52):

I would agree with that. It's not a good thing if you have

a bad pillow or a pillow doesn't last very long. So I agree with that. Yeah, I

agree with that. Alright Kris, well again, thank you for being on the show. How

can people get hold of you and reach out to you?

Speaker 3 (36:07):

The best way to connect with me is to go to red door

designs.com and check out what I offer on my website. I would love to work with

you. There is an opportunity on the site to schedule a call with me, so you can

do that. Or you can also go to clarity with Kris.com and go through that DIY

process. If you go through the DIY process, you also have an opportunity to

schedule a call with me. So for free. I love to help clients find clarity

around this because it's such a frustrating, it can feel like a frustrating and

daunting part of your business, and I love to step in and help sprinkle clarity

into the process. It's really fun. I love

Speaker 2 (36:53):

It. Again, Kris, thank you very much for being on the

show. I do have one quick question though. Something just popped in my head.

Sure. Why did you go with Door Designs? What's behind the scenes there?

Speaker 3 (37:05):

Well, my favorite color is red, so I started there and

then I started doing some research and discovered that the red door is very

representative of hospitality and prosperity. And so that's really how I want

my clients to feel like the experience with me is very high touch and I wanted

people to feel very welcomed, welcome into my world when they work with me. And

then of course, prosperity is a beautiful thing for all humans. So I like to

really create more prosperity for my clients.

Speaker 2 (37:43):

Awesome. Well thank you for sharing. I was just kind of

curious. I was like, wonder what the reasoning was. So. Alright, Kris, well

again, thank you very much and I look forward to working with you a little bit

more in the future and talking to you later.

Speaker 3 (37:56):

Me too. Thank you so much, Scott. It was a pleasure.

Speaker 2 (37:59):

Thank you.

Speaker 4 (38:00):

Hey everyone, just want to thank you again for joining us

today. If you enjoyed today's podcast, we do ask you for one quick favor. Could

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