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By Invitation · Application Only · Open to a Select Few Each Year
🗝The Golden Key
All your marketing. Fully done for you.
"You focus on coaching.
We'll handle everything else."
6-Month Engagement · $50,000 · Application Only
Request an ApplicationWhat happens when the right story meets the right strategy
Sound Familiar?
You spent decades becoming world-class at what you do.
You didn't do that so you could spend your evenings figuring out marketing.
- You left a successful career — medicine, law, corporate, finance — to share what you know and help people with it. You're extraordinary at your craft. But nobody told you that launching a coaching business meant also becoming a marketer, a copywriter, a web designer, and a social media strategist.
- You know you're one of the best in your field. Your clients get results that blow their minds. And yet you're invisible online — while coaches with half your experience seem to be everywhere.
- You've tried to figure out the marketing yourself. You've watched the tutorials, hired the VA, posted on social media. It hasn't moved the needle — and it's taken time away from the work you actually love.
- Your revenue has plateaued. Not because your coaching isn't working. Because not enough of the right people know you exist.
- You're tired. You're frustrated. And if you're honest — you're a little resentful. You didn't spend thirty years building expertise so you could feel like a beginner all over again.
- What you really want is simple: to show up, coach brilliant clients, and have someone else handle everything that comes before and after that call.
"What would change if your entire coaching business was just… handed to you?"
Imagine driving a brand new Mercedes off the lot — except it's your coaching business. The website is live. The words are right. The clients are finding you. Everything is working. All you have to do is show up and coach.
That's exactly what The Golden Key is.
"Marketing should not be a black box investment. It won't be if you hire Kris."
— Donald Miller, Author of Building a StoryBrand
Your Guide
I'm Kris Jones.
And this is all I do.
I was one of the first coaches Donald Miller ever certified in the StoryBrand framework — before Building a StoryBrand was even a published book. I co-wrote StoryBrand Your Coaching Business with Donald because I kept seeing the same heartbreaking pattern: brilliant, experienced people — doctors, lawyers, executives, seasoned professionals — stepping into coaching and immediately drowning in everything that has nothing to do with coaching.
The website. The messaging. The emails. The social posts. The systems. Nobody warned them that building a coaching business meant going back to school for marketing. And most of them didn't have the time, the interest, or the patience for it.
That's exactly the problem The Golden Key solves. I become your entire marketing department for six months. My team writes your story, builds your website, creates every system you need to attract clients, and sends a beautiful newsletter to your list every single week — all in your voice, all reflecting the caliber of work you actually do.
You don't learn a single new skill. You don't manage a single vendor. You don't make a single marketing decision alone. You just coach — and let us hand you the business you've been trying to build.
What's Included
Everything. Done for you.
You don't write a word. You don't manage a vendor. You don't make a single marketing decision alone. Here's exactly what gets built — and handed to you.
Story
Your Story — Written For You
We start by sitting down together so I can understand your expertise, your clients, and what makes your approach unlike anything else out there. Then I write your story for you — the clear, compelling words that explain what you do, who you help, and why you're the right person for the job. This becomes the foundation for everything else. You'll use these words on your website, on your calls, and everywhere your business shows up.
Website
A Complete Website — Written, Designed & Built
A beautiful, professional website that actually brings you clients — not just one that looks nice. I write every word. Our team builds it. You review it, approve it, and we refine it until it perfectly reflects the caliber of your work. When it goes live, your ideal clients will land on it and think: "This is exactly who I've been looking for." You don't touch a single line of code.
System
A Complete Client-Getting System — Built & Running
Think of this as the engine that runs quietly in the background — attracting the right people, warming them up, and delivering them to your calendar ready to say yes. A free resource that builds your email list. A series of emails that build trust automatically. A page that sells your offer while you sleep. All of it written, built, and running — without you lifting a finger. Once it's done, it works for you forever.
Newsletter
A Weekly Newsletter — Written & Sent Every Week
Every week, a beautifully written email goes out to everyone on your list. In your voice. With your expertise. Keeping you top of mind with the people most likely to hire you — or refer you to someone who will. You read it before it goes out. That's your only job. We handle the writing, the sending, and the strategy behind every single issue.
Strategy
Biweekly Strategy Calls — I Come Prepared, You Just Show Up
Every two weeks, we spend 15 minutes together. I tell you what's working, what we're adjusting, and what's coming next. We'll also spend time making sure you feel confident and natural on your sales calls — because the best marketing in the world only works if you can close the conversation. You never have to come to these calls with questions or ideas. I bring both. You just show up.
The Shift
Before.
And after.
- —Spending evenings on marketing when you should be resting — or coaching
- —Invisible online despite being one of the best at what you do
- —Revenue that's plateaued with no clear way to grow it
- —A website that doesn't reflect the quality of your work
- —Feeling like you went back to school just to run your own business
- —Wondering why coaches with less experience seem to be everywhere
- ✦Your entire marketing runs — and you didn't touch any of it
- ✦The right clients find you, read your site, and arrive ready to say yes
- ✦Your revenue is growing — predictably, consistently, without launches
- ✦A website and online presence that finally match your reputation
- ✦Every hour you used to spend on marketing is yours again
- ✦You're known. You're sought after. You just coach.
Real Results
What happens when
the story is right.
"I made $93K in the last 3 months with my Story. This was literally the answer to my prayers. I finally have words that resonate with my ideal client and increase conversions."
— Neill Williams, Coach
"I'm booked solid for the next 6 months and already making $100K above my best year ever!"
— Bill Zipp, Consultant
"I made back 20X the investment in a weekend. This is the best money I've spent since opening my business. I'm more confident with less stress — and crushing it!"
— Dominick Nusdeu, Business Owner
"I saw a 986% increase in conversions in the first 30 days of going live. The ROI was incredible and I saved so much time too!"
— Shardul Mehta, Coach
"Clients are already sold before I get on the phone with them. Kris did the heavy lifting — and yet the copy is truly aligned with my voice."
— Molly Claire, Coach
"More clarity means I'm closing 95% of my sales calls. It's boosted my confidence and made me feel like the expert I already am."
— Andrea Giles, Coach
Is This For You?
The Golden Key is built
for a very specific person.
This is exactly right if…
- ✦You're an experienced coach, consultant, or advisor — and you're ready to be known for it
- ✦You came from medicine, law, finance, corporate, or another high-achieving career and you want your business to reflect that level of excellence
- ✦You're done trying to figure out marketing yourself — you want it handled, completely, by someone who knows what they're doing
- ✦You want to grow your business without learning a single new marketing skill
- ✦You're ready to invest at the level your expertise deserves
- ✦You're tired of being the best-kept secret in your industry
This probably isn't for you if…
- —You're just getting started and still figuring out what you offer
- —You enjoy doing your own marketing and want to stay hands-on
- —You're looking for a quick fix — this is a six-month commitment to building something that lasts
- —You're not yet ready to invest at this level
How It Works
Six months.
A complete business, handed to you.
We Learn Your Story
We sit down together — you talk, I listen. I ask the right questions to understand your expertise, your clients, and what makes your approach unique. Then I go away and write everything. Your story, your words, your voice — just sharper and clearer than you've ever been able to put it yourself.
We Build Your Website
I write every word of your new website. Our team builds it — beautifully. You see it, tell us what you love and what you'd change, and we refine it until it's exactly right. When it goes live, it will be the most professional thing you've ever put your name on.
We Build Your Client-Getting System
We build the complete behind-the-scenes system that brings new clients to you automatically — a free resource that grows your email list, a series of emails that warms people up, and a page that sells your coaching while you sleep. Once it's built, it runs on its own. You don't manage any of it.
Your Weekly Newsletter Goes Out — Every Week
Starting in month two, a thoughtful, well-written email lands in your subscribers' inboxes every week. It sounds like you. It showcases your expertise. It keeps you top of mind. You read it before it goes out — that's your entire involvement. We write it, format it, and send it.
We Check In — You Stay Focused on Coaching
Every two weeks, we spend 15 minutes together. We talk through what's working, what's coming next, and make sure your sales conversations are converting. You never have to come prepared. You just show up — and then go back to doing what you do best.
"I take on fewer than 8 Golden Key clients per year.
By design."
This level of engagement requires my full attention. When I say everything is handled — I mean it.
The Investment
Built for the coach who's
done doing it alone.
Application Only · 6-Month Engagement
The Golden Key
All your marketing. Fully done for you.
$50,000
Full investment · Payment plans available
- Your complete story and messaging — written for you
- Full website — written, designed & built by our team
- Complete client-getting system — built and running automatically
- Weekly newsletter written and sent to your list for 6 months
- Biweekly 15-minute strategy and sales coaching sessions
- Ongoing guidance — I bring the ideas, you make the calls
- Premium website design and build — handled by our team
Applications are reviewed personally by Kris. Not every applicant is accepted — this works best when the fit is right for both of us.
Ready?
Your expertise is extraordinary.
It's time people knew it.
You spent years — maybe decades — becoming exceptional at what you do. The people who need you are already out there looking for you. Let's make sure they find you. And when they do, let's make sure they're already sold before they ever get on a call with you.
That's what we build together. And you don't have to learn a single new thing to make it happen.
Request an Application →You've earned this level of support.
