Is a StoryBrand Coach Worth the Price? Here's What You Need to Know

Hello, I’m Kris Jones a certified StoryBrand guide based in Portland, OR. Navigating the complexities of business can be overwhelming, but that's where the StoryBrand framework comes in.

This powerful tool positions your customer as the hero of their own story while placing your brand as the trusted guide.

Portrait of Kris Jones, StoryBrand Coach

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Table of Contents

Understanding the financial investment involved in hiring a StoryBrand coach is crucial. The costs can vary significantly, and knowing what to expect helps you make an informed decision. Here are key points to consider:


  • The value of clear messaging
  • The impact on lead conversion
  • Long-term benefits for business growth


Is the StoryBrand Coach Cost worth the investment? Let’s dive deeper into this transformative approach and uncover its potential for your business.


For instance, clear messaging is invaluable in engaging your audience effectively and skyrocketing your conversions. This forms a part of our discussions on the Spiral Up Podcast, where we share transformative insights on business storytelling and brand messaging.


Moreover, learning how to turn your story into sales using the StoryBrand framework can significantly increase your sales call closing rates. Additionally, unveiling the magic of website copy during our chat with Rachel Brooks can provide practical tips to elevate your brand story and transform your business narrative.


Understanding the StoryBrand Framework


The StoryBrand concept is all about using the power of storytelling. Instead of focusing on what makes your brand special, it encourages you to tell a story that connects with your audience. In this approach, the customer becomes the hero of their own story, while the brand plays the role of a helpful guide, offering support and solutions to help them succeed.


Key elements include:


  • Customer Hero: Your client is at the center of your messaging. This approach empowers customers to see themselves in your story, fostering a deeper emotional connection.
  • The Guide: Your brand serves as a trusted ally. By positioning yourself as knowledgeable and empathetic, you create loyalty and trust.
  • Signature Story: Crafting a Signature Story is vital for any business. This narrative not only clarifies your message but also establishes your unique identity in a crowded marketplace. A well-crafted Signature Story can simplify marketing efforts and enhance customer engagement. For instance, businesses that have successfully implemented this StoryBrand framework have seen significant growth in their revenue.


As a StoryBrand Certified Guide, I help businesses articulate these narratives effectively. Transforming complex ideas into relatable stories encourages authentic connections and drives customer action.


This often involves creating a story-driven website that works around the clock to attract and convert clients, turning it into a 24/7 sales machine.


The Financial Investment in Becoming a Certified StoryBrand Guide


Investing in your future as a Certified StoryBrand Guide comes with specific financial responsibilities. Understanding the StoryBrand Certification Cost is essential for anyone considering this path.


1. Costs Involved


  • Initial Certification Cost: $10,000
  • Annual Renewal Fee: $5,000


2. What to Expect from the Certification Process


The certification process is designed to equip you with the tools and support necessary to guide businesses effectively. Here’s what you can expect:


  1. Four-Day Training: Intensive sessions that cover the core principles of the StoryBrand framework, including hands-on exercises and real-world applications.
  2. Ongoing Support: As a certified guide, you will have access to continuous resources, community engagement, and mentorship opportunities to refine your skills and grow your business.


This investment not only opens doors to new career possibilities but also positions you as a trusted expert in the narrative-driven marketing space. Embracing this journey means you are committing to mastering a compelling storytelling approach that resonates with clients.


Each dollar spent is aimed at unlocking your potential to help countless businesses clarify their messaging and elevate their brand presence. This includes assisting non-profit organizations in applying the StoryBrand principles to their websites, thereby enhancing their online presence and effectiveness.


ROI Expectations from Certification


Understanding the Return on Investment (ROI) from becoming a certified StoryBrand guide can be transformative for your business. Many certified guides have shared their success stories, illustrating how quickly they recoup their initial investment.


Quick Recoup Examples:


  • One guide reported landing just one client that covered their entire certification cost.
  • Another transformed their marketing approach, leading to a significant increase in client inquiries within weeks of implementing the StoryBrand framework.


Several factors influence your potential ROI:


  • Existing Business Model: If you already have a solid foundation, integrating the StoryBrand principles can amplify your results. Those with established networks often see faster returns.
  • Marketing Skills: Prior experience in marketing or sales can enhance the effectiveness of the StoryBrand strategies. Those who are comfortable promoting themselves tend to realize benefits sooner.


Investing in a StoryBrand coach is not merely a cost; it’s a strategic move towards business growth.


The value derived from clear messaging and effective storytelling can lead to increased income and steady client flow, making the investment undeniably worthwhile.


For instance, utilizing Red Door Designs' Signature Story-Selling System, you can create a website that tells your story and attracts your ideal clients using the StoryBrand Strategy. This approach not only enhances your online presence but also serves as a powerful tool for business growth.


Moreover, if you're struggling with crafting compelling website copy that resonates with your audience, Renee Dalo's podcast episode offers expert tips and strategies to transform your website copywriting. This valuable resource could significantly enhance your marketing skills, thereby accelerating your ROI from the certification.


Additionally, gaining insights from Kris Jones, CEO of Red Door Designs, on how storytelling can take your business to new heights could provide practical tips on creating engaging stories that hook your audience and boost sales. These resources collectively underscore the immense potential of leveraging the StoryBrand framework for substantial business growth.

Post illustration image for Reddoordesigns by Kris Jones

Hiring a Certified StoryBrand Guide: What to Expect


When you decide to work with a Certified StoryBrand Guide, you're opting for expertise that can significantly elevate your brand's narrative. Here’s what you can expect from these professionals:


1. Services Offered


  • Brandscript Creation: This foundational tool outlines your brand’s messaging, positioning your customer as the hero and your brand as the guide. It clarifies your message and ensures consistency across all platforms.
  • One Liner Development: Crafting a succinct and compelling one-liner is essential for quick communication of your brand's essence. This helps in making instant connections with potential clients.
  • Instagram Marketing Strategy: Some guides may also offer specialized services like the Freedom15 system, which provides a strategic approach to turn Instagram into a selling machine while allowing you to take a year off from posting.


2. Pricing


Pricing for these services can vary widely based on the complexity and depth of engagement:


  • Basic Services: Typically start around $1,500. This might include initial consultations, Brandscript creation, and a one-liner.
  • Comprehensive Packages: Ranging from $5,000 to $15,000, these packages often include more extensive strategy sessions, website content development, and ongoing support.


Investing in these services brings clarity to your marketing efforts. A well-crafted narrative transforms how you connect with clients and positions your business for growth.


Value Beyond Cost in Hiring a Certified StoryBrand Guide


Investing in a certified StoryBrand guide extends far beyond the initial financial commitment. The focus shifts to effective marketing strategy and genuine business transformation. Here’s how hiring a guide can elevate your messaging:


1. Clarity in Communication


A guide helps you distill your message, ensuring that potential clients instantly grasp what you offer. This clarity can significantly enhance your brand's connection with its audience.


2. Improved Marketing Effectiveness


With a well-crafted narrative, your marketing materials resonate more deeply. This leads to increased engagement and conversion rates.

Personal experiences highlight the transformative impact of working with a StoryBrand guide:


"After collaborating with Kris, my sales calls transformed from daunting to effortless. I no longer sell; my story does it for me." — Dominick Nusdeu, Fitness Expert

Clients often report that the investment pays off quickly.

"One new client covered my entire investment. The clarity in my messaging changed everything." — Deb Meyer


These testimonials illustrate that the value derived from hiring a certified guide can be profound, leading not only to improved messaging but also to tangible business growth and success.


For instance, Donald, who utilized the StoryBrand Signature Story-Selling System, experienced a significant turnaround in his business.


Similarly, Mark also saw his website transform into a 24/7 sales machine after implementing these strategies. Such transformations underscore the effectiveness of hiring a certified StoryBrand guide and leveraging their expertise for substantial business growth.


Benefits of Working with a StoryBrand Coach Beyond Cost Considerations


Investing in a StoryBrand coach brings tangible benefits that extend beyond mere financial considerations. Here are key advantages:


  • Increased Income: A well-crafted narrative can transform your business, leading to higher conversion rates and increased sales. When your story resonates, clients feel compelled to engage.
  • Effortless Lead Conversion: With effective storytelling, attracting leads becomes seamless. Your message connects with potential clients, making it easier for them to choose you without pushy sales tactics.
  • Engaging Conversations: A compelling narrative fosters deeper connections. Clients are drawn into conversations that matter, enhancing trust and loyalty.
  • Consistent Clients: Clarity in messaging ensures that your ideal clients understand exactly what you offer. This alignment leads to repeat business and referrals.


Consider the StoryBrand coach cost as an investment in strategies that yield significant returns, both financially and relationally.


For instance, compelling sales copy strategies learned from experts can enhance your brand's storytelling to captivate and convert your ideal clients effectively.


Free Bonuses and Additional Resources Included in Your Investment with a Certified StoryBrand Guide


When you invest in a certified StoryBrand guide, you unlock a treasure trove of free bonuses valued at $2,500. This additional value enhances your experience and supports your journey toward effective storytelling. Here’s what you can expect:


  • Instagram Break: A story-driven social media strategy featuring 15 posts designed to engage your audience.
  • Sales Call Formula: A comprehensive approach that helps streamline your sales conversations.
  • Testimonial Gold Template: A powerful tool for crafting testimonials that resonate with potential clients.


To further augment your resources, we also offer a range of free resources that align with the StoryBrand Signature Story-Selling System. These resources aim to transform your website into a 24/7 sales machine, allowing you to focus on what truly matters while boosting profits.


Ongoing support is crucial in making the most of these resources. Participating in group calls fosters community engagement and provides continued learning opportunities.


This collaborative environment not only reinforces your understanding but also encourages growth through shared experiences and insights. Engaging with fellow entrepreneurs leads to valuable feedback and new perspectives, making your investment truly worthwhile.

Post illustration image for Reddoordesigns by Kris Jones

Conclusion: Is Investing in a Certified StoryBrand Coach Worth It?


As a certified StoryBrand guide, I've seen firsthand how much of a difference this approach can make for my clients. With clear messaging and compelling stories, many of them have experienced:


  • Increased client engagement
  • Higher conversion rates
  • Streamlined marketing strategies


These successes show just how valuable it can be to invest in a StoryBrand coach. While the cost may seem high at first, it's important to think about the potential returns.

Ask yourself:


  • Do you struggle with conveying your brand’s message?
  • Are you ready to elevate your business through storytelling?


Bringing on a StoryBrand certified guide can make your marketing efforts easier and lead to long-term success. If you're looking to use storytelling as a powerful tool for growth, this investment could be one of the best decisions you make for your business.


For example, one of my clients, Shonda, saw amazing results after using the StoryBrand Signature Story-Selling System. Her confusing website was transformed into a 24/7 sales machine, allowing her to focus on what truly matters while boosting profits.


This is just one case of how hiring a StoryBrand guide can clarify your message and connect you with your customers. If you're having trouble getting your brand's message across, it might be time to think about a StoryBrand website makeover.


FAQs (Frequently Asked Questions)


What is the StoryBrand framework and how does it benefit businesses?


The StoryBrand framework focuses on narrative, positioning the customer as the hero and the brand as their guide. This approach helps businesses craft a Signature Story that clarifies their messaging, engages customers, and ultimately drives growth.


What are the costs associated with becoming a certified StoryBrand guide?


The initial cost for StoryBrand certification is $10,000, with an annual renewal fee of $5,000. The certification process includes a four-day training and ongoing support to ensure guides are well-equipped to assist clients.


What kind of return on investment (ROI) can I expect from hiring a certified StoryBrand guide?


Many certified StoryBrand guides report recouping their costs quickly through increased business growth. ROI can vary based on existing business models and marketing skills, but effective narrative strategies typically lead to higher income and client conversion.


What services do certified StoryBrand guides offer?


Certified StoryBrand guides provide various brand strategy services including Brandscript creation and One Liner development. Pricing for these services typically ranges from $1,500 for basic offerings to $15,000 for comprehensive packages.


Are there additional resources or bonuses included when hiring a certified StoryBrand guide?


Yes, when you invest in a certified StoryBrand guide, you also receive free bonuses valued at $2,500. These include ongoing support through group calls and community engagement to foster continuous learning and business growth.


Is investing in a certified StoryBrand coach worth it?


Investing in a certified StoryBrand coach can lead to clearer messaging, improved marketing effectiveness, and ultimately greater business transformation. Reflecting on personal experiences shows significant positive impacts on clients' businesses, making this investment worthwhile for many.

Post illustration image for Reddoordesigns by Kris Jones

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