Speaker: [00:00:00] I had the most incredible chat with LaChelle Wieme on the Spiral Up podcast. And what we talked about is really gonna help you transform your business story into a powerful client magnet that builds trust and drive sales. So I'm gonna share that conversation with you today.

Kris: Welcome to from Click to Client, where we transform a confusing message into a clear, compelling story that sells. I'm your host, Kris Jones, StoryBrand marketing expert. I'm here to help you attract more dream clients with the power of story.

LaChelle: Hey everybody. Welcome back to another episode of the Spiral Up podcast. I am your host, Dr. Michelle Webe, and boy are you in infantry Today, you guys get a chance to talk to one of my colleagues, one of my friends, one of my spiral up experts, founder of the amazing company, red Door Designs, Kris Jones, you guys, she is a powerhouse when it comes.

To really getting down our messaging and making sure that the world understands [00:01:00] what it is that we do and how we do it. In a succinct, direct way, because I don't know about you guys as you're listening to this, but how many of you have, like when somebody asks you what you do. It's, it's either like this corny elevator speech that feels really stuffy or it's like blah, blah, blah, blah, blah.

And you're word vomiting all over them. Like, and they're like, I, I don't really understand still. Right? And so when I met Kris, gosh, it's been a couple years now, I believe. Um, you and I totally hit it off and I'm like, oh my gosh, I need you in my life. And I invited Kris to be a part of my signature spiral up program so that my clients get a chance to meet with Kris and they get a chance to learn from.

From her inside of our back office and, and all the things because what she does, you guys is so. Flipping powerful. And for her to get inside my head and be like, this is exactly what you do. I'm like, yes, yes. This is what I do has been such a gift. And I'm so grateful that, that you've been, you know, part of my tribe for a while now.

And if you guys wanna see an example of Kris's work, head on over to I Am Life [00:02:00] by design.com. Um, you can see my, my homepage was beautifully orchestrated by this brilliant woman. And Kris, I'm so glad you're here.

Kris: Oh my gosh, Lashelle. I am beyond. Delighted to be here today.

LaChelle: So, I know I kind of gave them a little snapshot of what you do, but what I miss, like give me some, some, you know, passion and, and some inside, you know, scoop into to what it is that you do for people.

Kris: Yeah. Well, you, you hit the nail on the head. A lot of entrepreneurs. Are so close to their own business that they've really struggled to write about what they do or find the words to communicate what they do. And this is a lot like. Being stuck inside of a bottle trying to read the label of that bottle.

That can only be read from outside. And so as entrepreneurs, we get stuck in that bottle and we think if we work harder, if we try harder, if we spend more time on it, we're gonna have some kind [00:03:00] of a breakthrough. But ultimately what? What we really need. Is someone to look at our bottle, read the label for us, and give us the clarity and actually be able to identify what makes you unique, what's your special sauce, how are you different from everybody else out there?

And then put that into words. And so when I put that in into words for my client. What I'm really doing is crafting their signature story. And the beautiful thing is when you have a signature story for your business, you can use it on your website, you can use it a, a shorter version of that story to answer that question.

What do you do? And it compelling way that invites engaging conversation. Um, and you can repurpose the story literally in every area of your business. So the goal is really. To use the story to become more memorable, [00:04:00] to, to help you reach more people with less effort. And that is what I'm passionate about and I love being that perspective and that perspective person and the, the storyteller that can really pull out the golden thread that is you and your genius and put it all into a narrative.

LaChelle: One. A hundred percent. I mean, what, you know, what I do is, you know, 'cause you help me coordinate all of this stuff, but I help people manifest sustainable five figure month without overwhelm, without overthinking, and, and that has to include a strategy that allows us to work smarter, not harder. When we can be super effective in what we're doing, then the dominoes are able to fall a lot faster.

Right. And so oftentimes we will. We'll try something out. We'll throw spaghetti against the wall, we'll see what sticks. And it's really just that DIYing it and that that trial and error that is sometimes necessary. Let's just be real. Like sometimes [00:05:00] we have to acknowledge the trial and error, even when I work with you.

Like, let's tweak this a little. Like, like, but mm-hmm. But there's so much power you guys, and just like. Having somebody help you move that needle. Mm-hmm. And to be more effective and efficient so that you can see the results faster, so that you can see the sustainable change faster. That you're not constantly running in place trying to figure out what's working, when it really just took one person's outside perspective to put, start putting the piece of the puzzle together and help you get more traction faster.

Right.

Kris: Yeah, I, I don't think there's any shortcut through that first year or two of being self-employed. You have to do that. You have to kinda DIY stuff and figure it out to kind of understand what you're good at, what you're drawn to, what you like doing, what you don't like doing. Right. You can't, you can't really.

Jump over that part of business ownership. But the, the beautiful thing is once you've gone through that, you've, you really [00:06:00] realize, okay, these are the, these are the things, these are the high level activities that I wanna engage in. And maybe writing isn't one of them, or maybe you're. Tired of wasting your time doing that.

And you know, I think a lot of people early on in business have a DIY mindset and there's nothing wrong with that, but. The question I like to ask is, okay, you're saving maybe a couple hundred dollars DIYing it, um, but how much are you really losing? Really, when people come to your website and they're not, they're not clicking with you, they're not resonating with you, they're not excited to work with you.

When you've got tools out there in your. Online presence isn't accurately communicating your brilliance. Like you lose, you have one person come to your website and leave and you've just, that's a lot of money. Right. So [00:07:00]

LaChelle: yeah,

Kris: it's a mindset. It's a mindset and yeah. All of that, you know that more than anything.

Yeah.

LaChelle: Yeah. And like what you know, you specifically did for me, it just helped me to own like what I had already knew. But you articulated in a way that. Now I felt even more confident to use these same principles, the same language, the same, you know, core message in all of the things that I'm doing, so that my emails are going out and they have the same feel and the same message.

My social media is doing the same, and all of the things that I'm doing are aligning and they're, again, when we wanna be efficient, we wanna have a sustainable business. You have to be able to put the things. That are coming together in this beautiful flow. And so when you can start to have the singularity in your messaging, it's going to target those people so much faster.

And gosh, we could go on and on about this, but I really wanna shift here and I want to talk about what I've asked you to be on the show for today. Is your book, because I think that that's gonna unlock this beautiful conversation. So why don't you tell us a little [00:08:00] bit about what you're up to these days?

Kris: So I just finished my first book. It's called From Click to Client, how to Easily create a story driven website that turns visitors into clients. And inside the book I walk you through my exact process, how to attract your ideal clients, how to simplify your marketing, how to command premium rates. How to really tell your story.

I don't keep anything bad. I have a very. Streamlined, effective, efficient process that I use with my one-on-one clients and to work with me is right around the $5,500 range. But for people who aren't ready to make that kind of investment in their business, the book is the next best thing. It's like I am holding your hand through, through the process and I walk you through exactly how to do it for yourself.

LaChelle: So, Kris, why don't you tell us a little bit about what you see [00:09:00] are the common barriers that people have? Because I mean, you guys know, right? Like a part of the spiral up journey is to recognize what your butts are. What are the roadblocks? What's the, what's the barrier, what's the resistance to flow that is gonna get you to where you wanna go?

And I'm just curious, like what are the biggest buts that you're seeing out there when it comes. The messaging that people are, well,

Kris: I, I like big butts. Um, but, um, so I mean the, the, the meaning like the biggest, um, barriers keeping somebody from doing this kind of work, um, yeah. From

LaChelle: their messaging

Kris: and

LaChelle: Yeah.

What problem are you solving

Kris: in your book? I think that there are, there are people that don't recognize the power that a website should and should have. You know, sometimes people like newer into business, they're pouring all their energy into social media. [00:10:00] But when people find you on social media, not that that can't be an effective way to grow your business, but.

When they find out about you, they're gonna go check out your website. And if you don't have a website or you just slapped it together without any real intention, then that doesn't make the impression that you really wanna make. So I think really understanding that your website should be your most powerful marketing tool, and it should really, mm-hmm.

Do the job of your top salesperson, it should really take a lot of hours and time and energy off your plate. The other thing that it does is, um. It really allows your sales calls or your discovery calls to be much shorter because people get on those calls, they're already informed, they're already excited to work with you, and so that can feel like a relief.

Like you're not having to sell anymore, you just getting on the phone guiding them through the, [00:11:00] the hero's journey of your story. And when I talk about story, I'm not talking about like. Your background story or like the founder's story, I'm talking about crafting a narrative that invites your potential clients into a story with you.

A story where you play the guide, you play the, the Yoda and your clients. Play the Luke Skywalker, they're the hero. And so everything we do is really from a messaging standpoint, very much about your clients and it helps them feel, seen, feel heard, resonate with you, and, and most importantly, it really builds connection and trust and.

The, the beautiful thing is that people don't wanna work with the best person. They don't wanna work with the best. They wanna work with the person they feel the most connected to, and story is the most powerful way to cultivate that connection.

LaChelle: Yes. That is so beautiful. And [00:12:00] I, I love your, you know, your StoryBrand philosophy that you have used as the, the Cornerstone Foundation of what it is that you do.

Why don't you describe a little bit more about what that is?

Kris: So there's a book called Building a StoryBrand. If you're an entrepreneur, you've probably heard of it. If you haven't, if you haven't heard of it or read it yet, I would highly recommend you do it. It's an incredibly powerful book about the power.

It's a powerful book about the power of story. Um, so any story you've ever read, every movie you've ever been to, any story anyone's ever shared with you, verbally, always follows the same formula. If it's compelling, it follows the same formula. So this has been since like the beginning, the beginning of time gathering around the fireside.

It always. Follows a certain flow, and it begins with a hero that has a problem they don't know how to solve. Mm-hmm. And they are out [00:13:00] and about trying to find a guide. A guide enters into the story about a third of the way through the guide is you as the business owner, you're there to help the hero overcome their problem.

And the way you do that is you give them a very clear and simple. Step plan. The plan is, and when you watch movies, you're gonna notice this moving forward. But the, the plan is really the thing that allows the hero to go, okay, I know what to do next. I can do this. Like I know what it's gonna take to get to my happy end results.

We give them a clear and simple plan. And the plan is the thing that they, once they hear it, they have this internal thought of, I can do this, and then they. Call to action. Uh, when it comes to your website, that call to action is the button. What's the big button that you want them to do next in a movie?

It, it's different. It calls them to a action to [00:14:00] run to the airport and go, you know, grab the girl before she gets on the plane or whatever, but it calls them to action. And then the way. We stay engaged. So the reason we go to a movie and we sit down and we don't get up for 90 minutes. We don't even look at our phone for 90 minutes.

Mm-hmm. Um, it's because there are stakes in every story. The hero can succeed, but the hero could potentially fail to, and we cannot stop watching the movie until we know which of those things is gonna happen. I mean, it always ends in success. Typically, um, but. Even though the formula is tried and true, our brains can't help but engage.

And so it makes perfect sense to use this type of a framework. A lot of it is psychology and, and we use the framework of story to captivate people's attention and [00:15:00] create, create that connection, and to really allow them to envision themselves overcoming. This hurdle and really getting to know us and trusting us as the perfect guide to help them get to where they wanna go.

LaChelle: Yes, a hundred percent. It's comes down to like, you know, does this person understand what I need? Does it work and will it work for me?

Kris: Right, right. And what do, what do, do they know what I want? Can they get me to where, where I wanna be? Yeah, exactly. And so it's just

LaChelle: like you acknowledging that I get you.

And this can work for you. Mm-hmm. And let me show you how to do that. And, and I love how you do that very well, is to make that person the, the subject of the story. Because oftentimes I think that we, you know, default to, hi, I'm Lashelle and I do this, and blah, blah, blah. And it's not about me. It's about.

Kris: Right. Right. And it's about me

LaChelle: understanding them, but it's about them. Right? [00:16:00] And yeah. Such a,

Kris: yeah. I, I mean that, that's such a good point. I, I really liken your website, for example. Um, that's one place that your story will live. I liken it to like a first. Five minute coffee date or even a 15 minute coffee date, but they're not there very long.

They sit down and if you were to imagine going to meet a new friend for coffee, you wouldn't sit down with them and go, this is what I do and this is how I can solve your problem. And these are the features and the benefits, and here are all the modules. You know, you wouldn't sit down and say that, you would say, Hey, I, hi, I am Kris.

Like, what's going on for you right now? What are you struggling with? What are you hoping to achieve? Like, what do you want more than anything? And though that's the way we connect with humans, so it really, it shouldn't be any different than that on our websites. We wanna take the time, make them the central focus of our attention by talking about their struggles, [00:17:00] understanding the nuances of, mm-hmm.

The difficulties that they're having, helping them feel seen and heard, helping them feel not alone in their struggle, and then reminding them of what's possible if they are to solve this problem, what's their life gonna look like after working with you? And, and I think the most common mistake I see out there is really coaches.

Thinking, and I understand, I so understand why this happens, but coaches like throwing up a website and you know, you pick a beautiful template in Wix or Squarespace or wherever you decide. Nothing wrong with any of the builders. In fact, I love cloud-based builders. Yeah. But you pick a template. And those companies are in the business of brochure websites.

Um, and so they give you these little areas to input your information and it's like, hi, I'm Elle and I was, I [00:18:00] grew up here and I, you know. This, this and that about you. And it's, so, of course this happens because all the templates kind of guide you to do that. But there's a big difference between a brochure website, which kind of just, it's you, you know, you have a website, but the website isn't doing anything for you.

It's, it's kind of sitting there like a bump on a log. And when you look. Back on the last year, you're like, you know what? Not any of my clients have actually found me through my website. What the heck is going on? Versus an effective website. So when you really are intentional about your website and you bring strategy to it and storytelling to it, it becomes a really powerful sales tool for you.

And that's really what I love to do for my clients.

LaChelle: Oh my gosh. I love that so much. So what would you say Kris would be, you know, kind of one of the first steps that somebody could, [00:19:00] you know, be like, okay, yeah, I could do this like this, this seems doable and it seems doable for me. So what would you say is some of the first steps that you would have somebody consider?

Kris: Well, I, I do have a freebie that would be really relevant for this. Like the number one thing is to change the lens at which you look at your business. So just stop looking at through your own perspective and start looking at it through your client's perspective and really making them the central focus of your communications.

I have a freebies. On my website, um, it's called How to Write Compelling Copy in Five Minutes Flat. It's a five minute video and it's a worksheet that's gonna help you, and I'm gonna hold your hand every step of the way. It's gonna help get all that stuff in your head out onto paper, and then I'm gonna show you how to organize it into three buckets and then combine the best items into a story.

It'll be the shortest story. You've ever written, but it's [00:20:00] the, the most fundamental work that we can do for our business. So, um, I would say that's the first thing is really to begin to look at yourself as the guide and not the hero of your own story. And then to, to go grab that freebie in, in five minutes.

That's gonna really help kind of break it down for you how to make that shift.

LaChelle: And do the people that you know are gonna benefit the most by your book, by your services? Are these people already very clear on who their avatar is? Or is that something that you wanna, you know, spend a moment just like acknowledging in this moment?

Because if you don't know who you're talking to. Like this isn't gonna work,

Kris: you know? Right, right. Yeah. Well, and that is the beauty of having that, that couple of years of entrepreneurship under your belt, you get to work with a bunch of types of different people. You really realize these people aren't the ones that they, they [00:21:00] dragged me down or they, they, they drain my energy.

And this other group of people, they, they're fun to work with. They appreciate me. They don't, they, they're, they're. I'm eager to pay what I'm charging. Mm-hmm. Um, so that kind of clarity is really important. One of the questions that I get almost from every client and, and every client thinks that they're the only one that's, they're the only ones that have ever asked me this, which is they're like, I, I do this thing, this is my expertise.

And, but I, but I kind of. Deliver it in two different ways. Like I'm, um, I'm working with someone who's who, she is like a financial coach.

LaChelle: Mm-hmm.

Kris: And she does do bookkeeping for business owners, but she's also a, an outsourced CFO for. For personal people. Yeah, yeah. That just have like a lot going on in their life.

And so [00:22:00] she had this question like, how am I going to tell one story that's gonna totally resonate with both of these types of people? Because they, they're different, you know? So do we need two stories or can we, and I always say the same thing, which is, it's. You, you are the golden thread, and I know how to pull out the golden thread.

There's overlap, there's a Venn diagram around the people that you work with. And so we, we, we weave that thread throughout your whole story and there are a bunch of different ways to just make sure we're speaking to both people and really connecting with them. But I like to do it on one page because as a business owner.

You just wanna have one address that you can send everybody to and just know that's where, just go there and you can self-identify, you know, if you're the right fit or not. Just makes our lives so [00:23:00] much easier.

LaChelle: Absolutely. I mean, that was one of the things that I did, you know, this last year, you've been a part of my, my journey of getting all of my systems and my processes really streamlined so that I can focus on the traveling that that's coming up.

And, and that was one of the things is that I really realized that I do have one avatar. But she might need more or less support or her, her budget might be a little bit, you know. She can afford it. She's willing to just like, make the sacrifices or, you know, she's gotta get her feet wet first. And so creating essentially a product suite that meets them at their journey.

But it's really one person that I'm speaking to and, and I think that that's really freeing because I think a lot of times we overcomplicate at least my clients and, and myself, that's really why I track them because it's, it's easy to over complicate things. Yeah. Yeah. Perfect. We wanna get it right and, and therefore we, we take the easy out of it.

And so that was one of the things that felt very [00:24:00] freeing, is to just have this very simple story. Yes, that I basically just get a chance to find the person, and this may be where they're at on their journey and how much support they need around that.

Kris: Mm. That's so beautiful. Yeah, I think you, you nailed it with, you know, having a suite of offerings so people can decide at what level they wanna engage, but you know that you're welcoming people in depending on what they wanna need.

The other thing that comes up a lot with my clients is they'll say, okay, well I, I work with women. Um, I work primarily with women, but I do have like for every a hundred women that I work with, there are like two or three men that. Wanna work with me, and I do work with them, so I don't wanna leave those people out.

And so what happens is I just remind people we need to really strike a [00:25:00] chord, really connect with the 80% of the people that are coming to you. The other 20%, the riff-raff or whatever. That's not a derogatory term, it's just like, yeah. Yeah, those other people are gonna come to you anyway no matter what.

Yes. And so let's focus on that, that 80% that you really wanna, if you mostly work with women, we are talking to women.

LaChelle: Yes.

Kris: Hundred

LaChelle: percent.

Kris: Yeah. And it's, and then you can decide if somebody comes to you outside of that definition. Yeah. You could just decide, oh yeah, I'm gonna make an exception. Or, yes, I work with men too, but I just.

It's not as calm, not as often. So welcome. Yeah.

LaChelle: People will connect with your messaging. And I find that a lot when I'm, I'm working with clients as well, Kris, that they're afraid to niche down and when we speak to everyone, we speak to, no one. Right? And so that's why you're so good at what you do. And so they're afraid to niche down and I love telling the story, so I'm just gonna share the story.

'cause you might be kinda, you know. Tickled by this too. So my [00:26:00] very first coach that I ever hired was somebody that had this weekend intensive, so it was like a, you know, Friday, Saturday, Sunday. And you know, in my opinion at the time, like $3,000 was a lot of money to spend on somebody. Right? And the thing that was so interesting about this particular coach was that she very specifically marketed to brand new coaches that were African American women.

Okay. Mm-hmm. So if you guys are watching me on video right now or have seen any of my pictures, I am not African American. And I was just like, okay, I love your messaging so much. She was like speaking to me and so I reached out to her. I'm like, Lashelle, you know, I'm not really necessarily in your target audience, but you know, would, would we, her name was Lashelle, by the way.

That's how we met, like, my gosh, US together. So, so I, I was like, Hey, Lashelle, like. I love your name. No kidding. But like, you know, I, you know, I don't fall into like who you're specifically marketing to, but I really love your message. You know, [00:27:00] would, would we, you know, be able to work together? And, and she's like, absolutely.

You know, and so I think that it's like even more of. Just the power of her messaging and what she was doing was speaking to me, and so the right people, you guys are going to find you regardless if it's a man or a woman, black or white. Right. You know, whatever. Like if the messaging is so point on. Mm-hmm.

You're not going to, to have to worry about missing out on people. You can very competently niche down to speak so directly to the person that they're like, how in the heck did you get in my head? Mm-hmm. Like, how do you know this? Mm-hmm. Like, how do you know me so well? Mm-hmm. And that's how you know that you did it well.

And then it takes very little, like, I'm like, I already knew that I was gonna work with her even before we get on the sales call.

Kris: Right.

LaChelle: You, you can let your messaging sell for you. Yeah. So that you don't have to, to worry about having to convince anybody of anything there, but basically saying, can I still work with you?[00:28:00]

And that's know you really well. So

Kris: yes. I love that story. I love it. And how was the, how was the weekend for you? Is it really wonderful?

LaChelle: Yeah, of course. She meet, she needs exactly where I needed to be and, and I think that, you know. It's, it's so cool. Like how the right people are gonna be sent to you exactly when you need them.

Mm-hmm. And I'm very open and aligned with like, when you are solution oriented and you're open to the solution, the universe will send you the solution. But you have to be willing to, and you have to be willing to receive it. Right. And so fun, you showed up when I needed you and I've been able to share your beautiful work with several of my clients and so it's so fun.

Oh my gosh. I wanna know, like, um, you know, as we, as we kind of like starting to wrap up the conversation, I wanna know what else you want your, your person who's listening because you, they know, they're like raising their hands right now. Like, oh my gosh, she's totally speaking my language. Like, yes, I [00:29:00] don't know.

It's how the heck to say what I'm doing and I do feel like I'm flattering and, and I do want to have my website sell for me. And all the things like, how, how. Do you want to wrap up this conversation and how do you wanna speak to that person? Like what do they need to know?

Kris: Oh, I mean, I have a lot to say.

I, I think that the first thing I would say is get support. You know, if you're struggling with your messaging, get support because it's so important. Uh, and it does so much of the heavy lifting for you. And just like you resonated with the other lashelle. Message, right? Mm-hmm. You, you, you resonated with the words so much that you had to reach out with her, even though it was clear you were not like her ideal client.

And you know, it's on a, on a lesser scale. When you go to Amazon and you buy something, you look at the picture of it, but you don't buy it based on the picture. You look at the reviews and the words mm-hmm.

LaChelle: That

Kris: people have [00:30:00] shared about it, and that's when you hit that buy button.

LaChelle: Yeah. And

Kris: so. Your words really matter if you wanna get off the hamster wheel that, I think you touched on this earlier, lashelle, which is just like it's human nature to make things more complicated than they need to be.

And as an entrepreneur, we're often doing a lot of this stuff in a silo. We don't have a team of people, we don't have. People we can bounce things off of. Mm-hmm. And that can accelerate the complicated, all the stuff I, I like in like all the ideas and all the stuff we have in our head as entrepreneurs.

Like it's a lot like a typical American garage. You walk outside, there's piles of boxes, the cars are actually parked in the driveway because there's so much stuff in the garage. Wow. And it's really hard to identify. What's the treasure in this garage and what's the [00:31:00] trash? What's the clutter? Yes. Where's the, I can't tell.

They all, they're all boxes. They're overflowing. They're, you know, tipping over. And when you get the support that you need, you get to very clearly identify. The treasure, the golden thread that is within you, and you can clear away all the clutter. And I think of, of story, a compelling story is really, you can look at it like a filtration device.

It filters out all the noise and it keeps one beautiful, clear and simple narrative that truly connects.

LaChelle: Mm-hmm.

Kris: So I, I think that, um, my passion is really like. Helping alleviate the struggle of trying to do it all alone and also let people know that like you don't have to be everywhere doing everything when.

Think about [00:32:00] your website as I think of your website, as the center of your marketing universe.

LaChelle: Everything

Kris: that you do in life, in in marketing or any activity. Yeah. Point people back to the website. Point people back. If you're on a podcast point, people back to the website. If you're at a networking event, point people to the website.

LaChelle: Mm-hmm.

Kris: And it can just. Alleviate so much of the selling, the directing and figuring out where to send people. A lot of people that I work with are like, oh, I just send people to my LinkedIn 'cause I, I'm a, I'm ashamed of my website. And, and that is common. I mean, that is common. People, entrepreneurs pretending their website doesn't exist because it's.

So disconnected from who they truly are and what they're all about, that it just doesn't, it doesn't resonate with them and they're ashamed of it. And, and so my, one of the big things that I like to, to teach my clients is pick one or two [00:33:00] things that you, gen genuinely enjoy, like. Podcast guesting, or do you really love making YouTube videos or, yeah.

Do you really love email marketing? Just pick one or two. You don't have to do if social media isn't your thing, you do not have to be on social media, period. You don't, and do podcast guesting instead of social media. I personally don't love being on social media, like I have nothing against it. I enjoy like scrolling Instagram, but I don't wanna spend my time.

Creating posts for Instagram, so I, mm-hmm.

LaChelle: Would

Kris: I, my, one of my things that I chose is podcast guesting, which is why I'm here right now. It's fun, effortless. It doesn't feel like the constant homework that's hanging over my shoulder that I, that I've never done with. And so, um, you know, I would just say like, don't adopt marketing [00:34:00] ideas just because that's what everybody else is doing.

Right.

LaChelle: That's why, that's how we get into overwhelm and, and burnout and, you know, shoulding ourselves and how we get into this place of, of suboptimal. Productivity because we're doing too many things instead of doing anything really, really well. Yeah, and I, there's something that you said that I wanna make sure that we touch on briefly, because I think it's important.

So you mentioned that our website is kind of like the central home, the hub of somebody's business, which I totally agree. Right? And you also gave us beautiful analogy of, you know, clean out the garage and you know, what's the garbage and what's not. And I think that one of the things that I have been guilty of in the past, before we worked together is because my website was my home base.

Right. And it collected all of the things that I have going on. Yeah. It's really easy for me to just have this overwhelming space for people to come instead of being very clear in one call to action, one place that we're asking 'em to go. And I just wanted to [00:35:00] hear what your perspective is on that, because I think that the, a really, um, unique lens that a lot of people are, are possibly missing.

Kris: Yeah, I mean, I don't, I've never done speed dating before, but, um, I know it's a thing and, and I think it'd be kind of fun, but, um, I, like, I really think of your website as like a first five minute coffee date. It is really not the place to overwhelm people with information. And I know like. No one's intention is to overwhelm that person with information, but they're like, I had this idea, or I should add it, that this to my website.

I'm gonna add this. And then a year goes by and it's kind of all a collection of, it's almost like a collage of like ideas and little phrases and, and I think ly um, what it does is it just allows. It forces people to spend more time on the website to [00:36:00] figure out what's the essence of what you do. And when people have to burn brain calories to figure out what it is that you do, their brains will literally shut off.

Our brains are constantly trying to conserve calories, so if you kind of have a collage of ideas and information and phrases and pictures and gifts and stuff like that. It's fun to create that stuff. I mean, I am you, I think you and I both share this love of just. Design and beautiful graphics. And I remember you telling me one time my, my happy place was in Canva on a weekend creating like visual.

I had the whole house to myself. That's what I would be on. I I totally hear you on that. I love like visual storytelling too is super powerful. Yeah. Um, but your website is not your resume. It is not a hub for all your ideas and information. [00:37:00] If, if you want to do that, create a hidden page on your, on your website and just have that be your brain temp of ideas.

Um, but don't make it public facing, like, again, it really does come down to, it's, it's helpful to think about story as that filtration device. It's filtering out the noise and keeping one clear, cohesive. Yes. Beautiful narrative. Yeah.

LaChelle: I love that so much and I'm just gonna say that like I'm sure people are just dying, like how do I get access to you?

So you guys are gonna have all of the ways that you can get her book in the show notes as well as how to connect with her, follow her, check out her website, all the things inside the show notes. So I'm just gonna say that and I'm just gonna like give you a little bit of like this truth of the hug nudge.

Kay. Because I think that a lot of our butts are that I will deal with my website. When I get all of these other projects done, I'll add it to the list, I'll add it to the garbage pile of things that I will do in order [00:38:00] to become a better business owner. And that was, you know, total guilty on that, on that side myself.

And one of the things that I appreciated about you specifically, Kris, is that you basically took the hard work out of it. You had me do a a worksheet, and then you essentially created the copy of my website for me in a matter of. I don't even know. Um, it was very short period of time, like very short turnaround and I'm like, oh my gosh.

Like that was not as hard as I thought it was gonna be, and so I could check that off my list. And so if you guys are at that point where you're like, okay, yep, I got a big butter on that. I know that it's just gonna be something that I'm gonna add to my list and then should I myself, um, that would be, um, a nudge to possibly reach out to Kris and see, you know, what that could look like for you if you're not there yet.

If you're still in the space where you are, you know, starting your business, you're in that, that. Explor exploration stage. You know the book is gonna be such an amazing, amazing way for you to get the help that you need now with where you are. And [00:39:00] I'm just gonna say like one of the last people that I've hired, I read her book and I'm like, this woman's speaking to me.

And so who knows? You might find yourself in. Where you're like, well, I guess I'm making this a priority before I thought I would. So it's been, it is been really fun to see kind of where the journey is and, and when you're ready for a solution, a solution will appear and, um, in the quantum space, like be thankful for the solution already.

And I believe very much so, Kris, that our conversation is gonna be a blessing for somebody who's listening to this, whether it be a little. Tweak here or there to make things more effective, effective and efficient. Or like, oh my gosh, where have you been in my life? And so I'm just so glad that I got to spend some time with my friend and that people got a chance to know you.

And you guys got to see the caliber of people that we have inside of the spiral up. And um, the experts that I bring in to not only work with clients, but to teach clients and, I mean, these are people I handpick and Kris, you are the cream of the crop sister, so I'm so glad they're.

Kris: Thank you, [00:40:00] such an honor to be in your close network.

I can't even tell you you are. You are such a bright star and every time I'm around you I feel more and more energized, and that is in and of itself, just a wonderful quality. So thank you.

LaChelle: Thank you you guys. I hope that you got as much out of this as I did. Make sure that you leave a review. We love to listen, um, to, you know, um, to things that you say on stories and social media.

We love to read your reviews. We love to just find out how we impacted you. So please reach out and, um, I know you'll get in the email. If you're on my email list, you'll get an email with the link to this episode. So reply back to that, like, let me know how this, this resonated with you, and I'm so glad you're here and I will see you all next.

Time. Bye everybody.

Kris: Is your website turning away Potential clients? I can help you turn that around. Book a moneymaking messaging call with me today and we'll transform your story into your most powerful sales tool. [00:41:00] That's all for this episode of From Click to Client. Don't forget to subscribe and follow. I'm Kris Jones and I'll see you next.