Mastering the Art of Sales Page Copy That Sells

The 6 Figure Coach Podcast, with Neill Williams and Kris Jones

Speaker 1 (00:06):

Hey, I am Neil Williams. I'm a mom, a wife, a master

certified coach, podcaster, and entrepreneur who has ditched the idea that a

four hour workweek is somehow required for a successful business. I spent years

overworking, but then something big happened. I figured out how to take control

of my schedule, and when I did, I got way more done and less time and made more

money. After that. I grew a multiple six figure business working 10 hours a

week. ALO was still in my corporate knee job. Since then, I've made it my

mission to teach other coaches how to grow businesses. They love to six figures

in just a few hours a week. If you are ready for full-time business success on

a very part-time schedule, get ready to find out that success is easier and

faster than you ever thought to be possible. Right here every week where I

share the strategies, tools, and mindset that build a six-figure business that

doesn't require a lot of time or a lot of selling. Welcome to the six-figure

Coach podcast.

Speaker 2 (01:09):

Welcome

Speaker 1 (01:09):

To

Speaker 2 (01:09):

This episode of the six-figure Coach podcast. I have a

special treat in store for you today. Kris Jones, StoryBrand copywriter and

expert is back on the show, and we are talking all about sales pages. You'll

hear in this interview how I believe the sales page for your coaching program

is one of the most important assets inside of your marketing system or your

sales funnel. And Kris gives us the most common mistakes that she sees folks

make with their sales pages so you can avoid those. And we also get into a

discussion about chat, GPT and how you can use that to make your copy even

better. And a workshop that we are going to be delivering very soon on how to

combine storytelling frameworks with chat GPT to have amazing high converting

copy on your sales pages and in every other area of your business where you're

writing words. Please enjoy this episode with Kris Jones.

Speaker 3 (02:12):

Hello, Kris. So excited to have you back on the podcast.

Hello, Neil. I'm so happy to be here. Oh my goodness. Okay, so this is the

second time that you've been on the show and I'm so honored to have you back

because as entrepreneurs, as busy solopreneurs, one of the skills that I think

really is foundational and pivotal to our business success for coaches selling

out their programs, getting people into their worlds, attracting people, is our

ability to write copy. Now, those of you who are listening, you might be like

me. I didn't ever write copy before business. I didn't even really, I hadn't

heard of copywriting, but it wasn't something that I was really immersed in. I

had literally no skill in it whatsoever. And so I myself find it challenging to

do, but it's something that you have really helped me with over the last year.

And so I'm really excited to bring you on to talk with you today specifically

about sales Page copy is what we're going to focus on today.

Speaker 4 (03:12):

Great.

Speaker 3 (03:13):

So before we dive in, why don't you just tell everybody

who you are, what you do, all the things.

Speaker 4 (03:21):

All the things. Okay. My name's Kris. I live in Portland,

Oregon. I am the founder of a boutique marketing firm called Red Door Designs.

I've been doing this work for over 20 years now and I love it. I think it is

truly my purpose for being on this planet. I love being self-employed. I love

it so much that I want it for everybody that wants it for themselves. And

that's why I love the work that I do because when you have the right copy and

you can communicate what you do, clearly people start to magnetically be

attracted to you. It's incredibly powerful. So I've kind of done a lot of

different things under the umbrella of marketing, a lot of experience with

design, a lot of experience with websites and a lot of work with copywriting

and storytelling. And I've found in all those areas really the copywriting

piece, it has the ability to move the needle in the biggest way for your

business.

Speaker 4 (04:33):

And at the same time, it's the hardest thing to do for

yourself. So that's why I love helping my clients break through that barrier

and break through that kind of paralyzed feeling that they have or just feeling

stuck when it comes to their own company. Because believe me, I get it. I am

not above this, right? It's always hard to write about ourselves, but when you

have somebody that can help you hold your hand and give you that perspective,

really powerful things happen in regards to your business growth, getting more

clients and making more money.

Speaker 3 (05:12):

Yeah, I love that. And I think I wanted to have a specific

episode where we talked about just about sales page copy because it's such a

specific asset inside the business in terms of your marketing and such an

important piece, in my opinion, asset in your overall funnel. And your funnel

is just a marketing system. So what I love about the sales page is in my mind,

it's like the non-live version of a sales call. Basically that's what it is. So

what I would love is for us to walk through what this good or high converting

sales page copy look like. But before we get to that, I know you are a story

brand copywriter, and so I know storytelling is one of the pivotal things that

you teach and you help our students in a hundred K funnel and in our mastermind

10 k, 10 hours with this as well. But tell me a little bit about why telling a

good story is so vitally important for an effective sales page.

Speaker 4 (06:17):

It is so critical that you tell a story on your sales page

because nobody will buy from anybody that they don't trust and they don't feel

connected to. Part of telling the story is really showing your potential client

what's possible for them. What's the problem that you solve and what's their

life going to look like after you solve this problem? And all of that is really

clearly communicated through storytelling. And we're just, we're really wired

for this. Just think back to caveman days, sitting around the fire and telling

stories. I don't know if caveman really told stories, but they probably grunted

to each other and

Speaker 3 (07:04):

They drew on the walls of stories.

Speaker 4 (07:08):

But we are just really wired for a story from you talk

about human history, we're wired for, but also just as newborn babies, we start

hearing stories. It's like the first way that we are communicated with. And so

anytime someone's talking with you and they say, Hey, let me tell you a story,

what happens? You stop what you're doing. You give them your full attention and

you're ready to fully engage. So that's why we need storytelling on our sales

page

Speaker 3 (07:42):

To engage our people. And I think also to keep them

engaged and interested and attracted to what it is that we're offering to them.

Because you're the one that taught me this. You said if they're confused or

overwhelmed, they're going to ignore it. And I think that in StoryBrand, in the

book, I think Donna Miller talks about how you want to make sure that your copy

is written so that it doesn't require the brain any calories or any energy

expenditure in understanding it. And I think from my perspective, and any of

you who are listening who are maybe just starting your business and learning

about marketing and the importance of copywriting and specifically your sales

page, I tend to be way too wordy of a person. I want to add in a lot of words.

And one of the things that you've helped me see is taking, subtracting simpler,

cleaner, more direct,

Speaker 4 (08:42):

Right?

Speaker 3 (08:43):

Yeah. So I think that's really important and something

that you have told me and helped me kind of see throughout this. Is there

other, I'm guessing you probably have this, and this wasn't necessarily in one

of the questions that we talked about going over, but I think it's important.

What are the most common mistakes that you see new business owners or business

owners who've been in the game for a while make with their sales page copy?

Speaker 4 (09:11):

Well, the main thing is really too much copy

Speaker 3 (09:16):

Like me.

Speaker 4 (09:17):

I mean, everybody does it. Yeah, if you could cut your

copy in half, if that's all you did today, your page would probably start

converting more crazy. Well, your page is dialed in, so you're in good shape,

but only

Speaker 3 (09:33):

Because I worked with you so much.

Speaker 4 (09:36):

But most people, if you challenge yourself to cut half of

the copy out, because people aren't reading the page anyway, they're really

skimming through it, they're scanning through it, and so you need to really

write it for that. People do not read websites anymore, they just don't. It's

really hard to do, and it's helpful to have somebody help you delete the things

that are kind of adding the noise. The other thing that, the other mistake I

would say that most people make unknowingly of course, is making themselves the

hero of their own stories. So they get eager and excited about what they're

doing and how they can help you, but ultimately they're talking about

themselves rather than their customer or their client. So you really want to

keep the focus on what are the struggles that your clients are having? What are

their hopes? What are their dreams? Yes, they want to know that you are

qualified, but that's about it. They want to know you can solve the problem,

but we want to keep it really focused on them. I noticed this a lot on

Instagram stories and videos. People are trying to sell their course and

they're starting out with themselves and what they offer and what they do. And

it's not a bad thing, it's just a little bit premature mature. Yeah. You really

want to start with the problem that your customers are having.

Speaker 3 (11:11):

And I think, again, this is another really important

lesson that I've learned from you, and quite frankly, it's the reason why I

think not just my sales page, but now my landing pages for my lead magnets are

converting at a ridiculous rate at rates. I have one that's converting at 90%,

which is

Speaker 4 (11:30):

Insane.

Speaker 3 (11:30):

It's insane, right? So what you just said I think is so

valuable. It's so important that it bears repeating. So we want to focus on

what your person is going to get, and that is not six coaching sessions or the

way that they're going to be different. Their life is going to be different,

their business is going to be different. The transformation, the promise, the

result that they're going to get adds the effect of working with you. And I

think that that is, if you don't take anything away from this podcast episode,

I would say that is the primary most important thing to look at from my

perspective. So Kris, I would love for you to weigh in on that.

Speaker 4 (12:17):

I completely agree. And this sometimes can be hard to

figure out on your own, but really think about it. It's like what is their life

going to be like after they work with you, not the day they finished, but

really after? Are they going to have more free time? Are they going to be able

to be more fully engaged with their family? Are they going to be able to cook

healthier food? I mean if you're a diet or something, but are they going to

feel, are they going to sit down at the dinner table and really just be present

with the people that they care about? There's so many ways, but what I'm trying

to show here is not to be timid in what's possible for their lives after

they've solved this problem that you're going to help them solve. Think big.

Speaker 3 (13:08):

And I think that's so important too because I think we do

water down because we're so worried about that. We feel a little insecure. We

feel maybe lack of some confidence. We have some self-doubt about this thing

that we're offering in that comes through in our words without having a really

strong, this is what you're getting idea. And unfortunately that really impacts

the results because I mean, we as humans, at the end of the day, what we really

care about is what's in it for us? What is going to be different for me if I do

this thing, if I buy this course, if I invest in this mastermind, if I invest

in this program, really, really important piece of hockey,

Speaker 4 (13:53):

Right? Right.

Speaker 3 (13:55):

Okay. So one mistake that we make is we write too many

words and it just creates noise and confusion, so people ignore it. Another

mistake is we don't focus on the result, the transformation, the promise

enough. What are some other things that you typically see when you're looking

at a sales page, like common mistakes?

Speaker 4 (14:16):

A big one is that's really just says simple to fix is a

clear call to action. So if you are the guide and they are the hero, the guide

knows what they're doing, they have confidence, they have empathy, they have

authority, and they know how to get you to success. So all you need to do as

the guide is tell them what you want them to do next. Like schedule a call,

make it actionable, not learn more. Learn more is a little weak. You want to be

really clear, take the course, join program, schedule a call and make that

consistent all the way through the page. So if you're telling me you want me to

do five different things, do you want me to go to the about page here? Do you

want to go deeper into the course curriculum here? Do you want to learn more

here? No, no, no, no, no. Schedule a call. Schedule a call. Schedule a call. I

don't care if you repeat it 10 times on that page, it's never too much as

that's the way you show up with confidence.

Speaker 3 (15:21):

Yeah,

Speaker 4 (15:22):

Yeah. You solved this problem before for other people. You

know what they need to do in order to take that next step to solve it.

Speaker 3 (15:30):

And I think the other thing here that I think is really

important is being very clear with one call to action. So making the call to

action strong, like you just said, and they're only being one thing. So many

times when we have, because in our courses we allow people to submit something

for review. So I'll go to somebody's sales page and I'll look at it and there's

navigation across the top. I don't know how you feel about that, but to me I'm

like, no, we don't want them to go anywhere. We want them to stay on this page

and have only one thing that they can do on this page, which is click this

button to enroll or schedule the call or whatever it ends up being. So what do

you think about that? Like the navigation on the page

Speaker 4 (16:11):

When you're on a sales page, you really want them to do

one thing. You want them to engage in your program, engage in your course or

schedule a call with you. Pick one of those things and repeat that one thing

over and over again. When you give people too many options, like a bunch of

pages at the top, you have finally drawn them into your world and they've

arrived on your sales page and all of a sudden you're going to send them to

your blog page up at the top, navigation, do not. We are inundated with information,

we are overwhelmed. And what happens when you do that is they might go, oh,

lemme check out this blog. Oh, that's cool. And click on a blog and then they

get sucked into a blog article and then, oh, per Facebook icon is up here on

the upper area here. Oh, check out her Facebook. Well then they've gotten lost

in their own Facebook feed. So remove all distractions. You want them there and

you want them to continuously get pulled through your story on your sales page

all the way through until they're ready to take action.

Speaker 3 (17:23):

Yeah, I love that. So here's another one that just came up

and we had some questions, those of you who are listening, but when Kris is

talking, new questions are coming to my mind. So sorry, they're not her. I know

she knows the answer. So recently before, maybe five years ago when I was, six

years ago, when I was first getting started, it was recommended to me to never

put any prices on any pages. I always thought that was a bit strange, but I was

like, alright, I don't know what I'm doing, so I'm just going to take the word

of whoever I was working with at the time. And I think now at this point, I

even see this in myself. I get so annoyed if somebody doesn't put a price on a

page. I'm like, just tell me how much it is. My husband is submitting an

application for a program, a mastermind, and I'm like, how much is it? He goes,

I don't know. They won't tell you. They on the application nothing. I'm like,

it's so frustrating to me. I'm like, I'm going to reach out to this person and

tell 'em, fix their sales page. I think, and I don't know, this is what my

question to you is, how do you feel about having the price on the page versus not

having the price on the page? Do you have an opinion about that?

Speaker 4 (18:32):

It depends on the price of your program. I know a lot of

people for the higher hire ticket offers don't tell you the price because they

really want to be able to sell to you on that phone call. I don't think that

there's a right or wrong. I agree with you that I often will bail. Like if you

can't give me the price, I don't want to waste my time on a sales call. I also

don't want to be sold to, so I just want to know, and I think that there are

really ways to show the price but overcome any sticker shock that might show

up. So number one, you can price anchor. So you can do this by saying most

people spend $10,000 on a single sales page.

Speaker 3 (19:15):

Yes,

Speaker 4 (19:16):

You can. I can weave that into my copy. And that does give

people an idea of what does this offer cost people in the industry? And then

they get to the bottom and they realize that my offer is 3000. So it helps put

things into perspective. I think another thing you can do, and you do a great

job of this meal, is giving people pricing plans so they can go, oh, it's two

payments of this amount or one payment of this amount. And people can respond

to their own comfort level.

Speaker 3 (19:56):

Totally. So not necessarily, I guess you could test it out

and figure out which one makes the most sense. I also want to say this, Kris,

anybody who's listening, if you want to see a really well done sales page, go

to Kris's sales page and we'll link that up in the show notes of course. But

whenever I'm talking with students, I always pull your page up and I am giving

them, see how she does this and see how this is so simple here and see how this

is this. And I actually really love that you have your prices on your page. I

love the fact that you have those on there, even though it's not inexpensive,

you're just like, here's what it is. And in my mind I'm like, yeah, that's

totally in line with what the industry is operating right

Speaker 4 (20:43):

Now. Well, I think the benefit of that is that you don't

get a lot of people to book a call with you where it's way out of their realm

of possibility. Totally. So we all want to save time. We've all got a lot on

our plates, and so I'd rather talk to people who are comfortable with that

price point and it's a great way to kind of curate that

Speaker 3 (21:06):

A hundred percent. Yeah, I love that. So any other most

common mistakes you see with sales pages?

Speaker 4 (21:14):

I think one of the big ones, which Neil, you and I have

kind of just been through this, so it's top of mind is hierarchy of typography.

Yes. So really just simplifying yes, even if you've got the great words on your

page to create three levels of communication. So that sounds complicated, but

it's actually really not. You've got your headline level, which just says at a

25 point font and you've got your subhead font, which is about half that size,

and then you've got your body copy font, which is about half that size. So

essentially what this does, it helps people scan through the page quicker and

get the high level points that you're trying to make, because often people will

only read the headlines. So you really want to make sure your story can be told

and understood in just your headlines, number one. And number two, when you do

some of that heavy lifting and you do some of that work for the viewer, they

feel like they can trust you more. You're not overwhelming them, you're not

confusing them. You streamlined and simplified your communication to a way that

they're like, okay, she knows what she's doing. I can understand what she's

saying. If she's not going to overwhelm me here, she's not going to overwhelm

me in the future.

Speaker 3 (22:45):

Yeah, totally. Yeah, this was something that you brought

up to me. And so again, another sales page you could all go look at is a

hundred K funnel sales page, because this is a perfect example of Kris working

with me. We've had multiple iterations of this, but I really love the page

right now, the way it looks. And that is one of the things that we changed was

that three level topography of you have a headline font and size, you have a

subhead font and size, and you have a body text font in size. And being

consistent with that throughout the page makes it easier for the brain to

digest and flow through, which is really what we want. We want people to stay

there and consume and digest the words.

Speaker 4 (23:33):

And so it's not uncommon at all for a sales page to have

over 10 different styles of fonts, sizes of fonts, treatments, fonts, colors of

fonts. So the beautiful thing about this is that it's not hard to do and it

totally transforms the page from looking kind of it uplevels it to make it feel

like it's really professionally designed, even though though it might not be

professionally designed, all I've done is picked three font sizes and kept it

consistent on the entire page

Speaker 3 (24:11):

And it just simplifies it. If you're building your page

yourself, in my opinion, as I was revising everything over the last couple of

weeks, I was like, oh, this makes my life so much easier. I just know I don't

even have to think about it. I just know like, oh, this is a headline. I use

this. If I didn't have to really think about font because there was three

things and it fit into one of those categories, and that was it. I was done.

Speaker 4 (24:33):

It looked beautiful. It looked amazing.

Speaker 3 (24:36):

So much better. I was like, giddy. I couldn't wait to send

it to you to show you the upgrades we had made and get your feedback on it. So

yeah, I am so pleased with it at where it's at right now. So those are some

common mistakes that we make. So hopefully that was helpful to everybody who is

listening, I think. Interesting. Let's help kind of connect the dots for people

who are listening. A lot of my audience are coaches who are building their

businesses. It is challenging and to write copy I find for many of our students

is one of the most challenging skills to really build some momentum in. So

let's talk about the connection between storytelling and making more money. Is

there really a strong connection between those two?

Speaker 4 (25:30):

Oh yeah. 110%. The strongest connection. I mean it does

come back to the trust and that is really how you grow your business is you

build trust and we're leaking trust all the time unknowingly through just

things that we're not aware of. And so storytelling really, number one, it's

hard to do for yourself, but it's actually not a hard skill to do once you can

break it down and you have a simple framework for it. So I think there's a big

difference that it's not hard to write great copy. It's often hard to write

great copy for ourself because we're too it. But once you understand the

framework, then it's actually not hard to write for yourself. So you kind of

break through that barrier with the story formula, if you will.

Speaker 3 (26:32):

And this is one of the things why I love having you as the

copywriter in our programs, because what you bring is a simple way to write

copy. And also this framework that especially when we're starting out, I feel

like we kind of need, it's like when you learn how to bowl and they put the

bumpers up on the, I don't know why this image just came to me and I was like, Kris

kind of puts the bumpers up for us so we can figure out how to keep it inside

and try and hit one of the pins. And we kind of need that I think when we're

learning skills at first because otherwise it can feel like I'm just throwing

stuff on this page, I have no idea what I'm doing, and hopefully something

lands. And that's a really challenging, I think, time consuming way to learn

how to build this skill. So I'm so grateful to you that you have a framework

that you offer our students to help them with.

Speaker 4 (27:28):

Yeah, I mean it is so simple when you really break it

down. I love that metaphor, by the way. It's brilliant. But yeah, I think it

is. It's so torturous to look at a blank page and be like, oh my gosh, where do

I begin? Do I have to talk about myself or what is this person doing? I mean,

the worst thing you can do is start to look at your competitors and be like,

what are they doing? Okay, I'm going to kind of copy what they're doing even

though you don't know if what they're doing is actually really working.

Speaker 4 (28:02):

When we're in business for ourselves, we are the business.

We don't want to copy other people. We really want the essence of who we are

and how we do things, our unique way of doing things. We want that to come

through because it's very easy to get caught up in what our competitors are

doing. And whoa, this coach is doing that and this coach is doing that. I want

to be like her. But the beautiful thing is effortlessly you do things in your

own signature way that nobody else could have ever copy. And you have your own

voice and the way you speak about the work that you do is unique to you. And so

the most beautiful thing you can do is just know that that information's in

there and you might just need some help having somebody extract that out of you

and having that framework in it to put the puzzle pieces together. But it's all

in there and you know what you're doing and you've got your own voice, whether

you know it or not. You've got your own signature way of doing things, whether

you know it or not. And the goal is to just really help that come through in

your sales page because nobody else can ever copy that.

Speaker 3 (29:28):

Yeah, I love that. And I think that's so important for

everybody to hear that there is no other, you are the, and so that is what the

point to creating unique copy that is going to have you stand out. So I love

that. Thank you for that point. So we cannot not do an episode where we don't

talk about the role of AI and specifically the role of AI in copywriting and

through a copywriting and storytelling perspective since what we're talking

about here is storytelling is the thing that's going to build trust in your

sales page and help people say yes to your program to what you're offering. So

tell me your thoughts about AI as a copywriter.

Speaker 4 (30:18):

Well, it's completely mind blowing. It's really it. We're

entering into a whole new territory of copywriting and how it's done. I really

think of it. You're having an assistant chef in the kitchen.

Speaker 3 (30:34):

Yeah,

Speaker 4 (30:35):

You're in charge the meal that you want to plan, and then

you've just got someone there to chop the onions and make this. It's having a

Vitamix there maybe with you some other, it's like really, it's such a powerful

tool. I don't think anybody should be afraid of it. I think that you can think

of it as a way to help you overcome the hurdles, but it's never going to be a

replacement for your voice. But it can definitely give you a kickstart in

things or help you not have to start from scratch. I think the most powerful

thing and the most beautiful thing about AI is going to be marrying the story

framework with ai with you in charge, really having an agenda, knowing what

meal you're going to serve and making that AI your bitch.

Speaker 3 (31:36):

Oh my God, I love that so much.

Speaker 3 (31:40):

So here's, Kris and I were talking before we hit record

and you were talking about this and kind of getting my thoughts on ai and I've

just been using it. I've been totally diving all in. I'm like, this is a tool

that can just help me and not being freaked out by it and using my own brain

still. Of course. It's not like I'm just going to give me a Facebook ad copy

and I just copy and paste. No, but it gives me a way to start maybe a line of

or a way of working the message. So I love what you just said, and I think Kris

and I were talking about before this, we're going to do a workshop specifically

for our students on how to do exactly what Kris just was talking about. How do

you leverage the AI in the storytelling and framework and make it your bitch?

Basically that's,

Speaker 4 (32:38):

We can call the workshop

Speaker 3 (32:41):

Making AI your bitch

Speaker 4 (32:42):

Make AI your story bitch.

Speaker 3 (32:45):

Yeah,

Speaker 4 (32:45):

Your storytelling bitch,

Speaker 3 (32:46):

Right?

Speaker 4 (32:48):

Yeah. I think that's really where the beauty comes. It's

people get so paralyzed with copywriting and I get it. It is so hard, but I

think with a little bit of education around how to tell a story and then a

little bit of education on how to use AI and combining those is going to be

just totally a new way of creating.

Speaker 3 (33:15):

Totally. Yeah. And I think I'm super excited for our

students. For anybody who is getting into the game of online marketing, if

you're building an online business, you're going to learn online marketing.

Spoiler alert. I think it's just going to make it easier and faster to get

those pieces done. I expect our students will be getting their funnel assets

done even faster because they can leverage this. And so for those of you who

are listening, if you want to be a part of this workshop that Kris is going to

do where we're going to be specifically talking about how to marry the story

writing framework with AI and use it to become masterful at copy this year,

you're going to want to make sure that you join a hundred K funnel because that

workshop's going to be coming up pretty fast and we will put it on the Google

calendar for those of you who are already in to get that scheduled into your

calendar.

Speaker 3 (34:07):

So super excited about that. And this is the other thing

that I just wanted to bring up and it's kind of like why I fell in love with

the offer that we created, you created for your business is it's not like

hiring a copywriter in a vacuum. It's not doing it all on your own. It's the

most beautiful combination of those. And I think for your students who are

going to take your how to write copy that sells in two and a half hours

program, I think I'm guessing it's going to make your job even easier because

when they go through and they answer the questions and they fill them out,

you'll be able to show them how to use AI to make those answers even better.

And you're going to be starting with something that's just so upleveled from

what you would've had originally. You are going to be able to just add that

next level magic piece to it. And I think what we're going to see on the other

side of that is even better converting higher converting sales pages. That's my

thought, but I'd love to have you weigh in on that.

Speaker 4 (35:07):

I think that, yeah, I think that the big benefit I can see

with it is just saving a lot of time.

Speaker 3 (35:17):

Yeah,

Speaker 4 (35:17):

Totally. I think you can hand write anything and give the

AI the guidance that it needs to spit out what you're looking for. I think the

beauty there is the time saver more than anything. And hopefully more effective

type, more effective copy as

Speaker 3 (35:36):

Well. And I think it'll be time-saving on your client's

part and also your part, because I think what they're going to be giving to you

as the first go around is going to be so much better than just having to start

from scratch, which is what a lot of us have been doing.

Speaker 4 (35:53):

And I think it'll be more fun.

Speaker 3 (35:55):

I think so too

Speaker 4 (35:56):

When you use AI in a real world way going through this

process, then all of a sudden you know how to use AI for other things. So it's

all of a sudden we're all just going to save a bunch of time and go to The

Bahamas and on the beach together

Speaker 3 (36:15):

Live the laptop lifestyle that we were just talking about

before we started recording even more opportunity now to be able to do that,

which is so fun.

Speaker 4 (36:26):

It's really exciting. I'm really, really excited about

that. I, I'm looking forward to digging deeper in it for my own business but

also to help teach people on how to leverage it in a way that also doesn't feel

scary or overwhelming. Even AI can be overwhelming at times if you're not sure

how to direct it.

Speaker 3 (36:47):

And that's what I love in the workshop. I'm sure you'll

talk about the prompts to use and how to get it to output what it is that

you're really looking for. And that's the thing that I've been just testing and

trying to figure out over the last few weeks. So that workshop will be super

valuable. I'm so excited about it. So Kris,

Speaker 4 (37:03):

What have you found in the last few weeks with your plane

around with it?

Speaker 3 (37:07):

So I just tell it exactly what I want. I'm pretty direct

with it. I'm like, write a Facebook ad for this, write a Facebook ad headline

for this. And then if I don't, usually the first thing it returns to me is not

very, it's okay, but it's not great copy. So I'm like, make it more direct,

make it more compelling, make it more interesting, make it simpler, make it

juicier. Just all of these prompts that I give it. And then I'll write a

headline. I'm like, write another one, write another one, write another one.

And eventually I can either it lands on something that's pretty good or it's

enough that I can add my brain to it, but then I find something that works

really well. I mentioned this, but I changed the headline on a landing page for

a lead magnet using this as I was going through and testing this process, this

lead magnet landing page was already converting it almost 50%, which I was

thrilled with. I'm like, I'll take that all day long. It's now converting it

almost 90%, which isn't mind blowing. I never even would've thought that that

would've been a possibility. I never

Speaker 4 (38:13):

Heard of that happening.

Speaker 3 (38:14):

I know it's literally in a couple of days it increased it

almost a hundred percent. So I think that there's lots of opportunity here. I'm

super excited for it and I just can't wait for an expert of your level, you

understanding I'm not an expert and I'm just using it to the best of my

ability. So having somebody like you kind of guide us through prompts to use

and how to get what you want out of it is going to be so wildly valuable. So

I'm super excited for that workshop.

Speaker 4 (38:44):

Yeah, me too. And there are also, I don't know if you've

used this, but there's scripts that you can use. So you, there's almost like a

recipe card. So you give the AI the recipe card and then they know, okay, here

we need to start with the problem. And then you've got to give it a little bit

of data to start with, but it can spit that out for you.

Speaker 3 (39:08):

I know it's just so mind. We probably could have a whole

episode just on the AI and maybe we will,

Speaker 4 (39:13):

We should.

Speaker 3 (39:14):

Yeah. We'll follow up that before we leave though, I want

you to tell everybody how they can work with you.

Speaker 4 (39:23):

If you are tired of writing your own website copy or

trying to figure out if you're doing it right or doing it wrong and tweaking it

and noodling with it, if you're just done with all that, go to red door

designs.com and you can work with me. We'll get your website copy or your sales

page copy completely dialed in, 2.5 hours flat. The process is really

streamlined. It's really fun. It's collaborative, so you're not stuck trying to

do it alone. This is really a done for you done with you process. So it's a big

relief for a lot of solopreneurs and coaches who just want to know it's done

and get their website optimized so it's selling for them. And that way they can

just do more of the work that they love to do. There's also a freebie at that

same website, red door designs.com, that shows you how to write compelling copy

in five minutes. And it really kind of gives you the fundamentals of

storytelling and shows you, I give you a worksheet that you can work through.

It only takes a few minutes and you can get your fundamentals of your story

down and then you can schedule a call with me and we'll go through it together.

And that's at no charge.

Speaker 3 (40:40):

That is ridiculous. So you want to try out what it's like

working with Kris, go to that and of course we'll link it up in the show notes

as well for people to take advantage of. But that's crazy. So listen, if you

are listening to this, that is not going to be something she's going to have

capacity for very long. So I would jump on that right now. Go grab that, get a

one-on-one call with her to have her help you walk through that process. Kris,

so amazing. Thank you so much for showing up. I feel like we probably just need

to have you as a regular contributor to the podcast because you have so much.

Speaker 4 (41:14):

I would love it. Let's do it. I know things are changing

and all the time, so in another few months with AI and this whole, the way

things are evolving for online business owners is just, it's happening really

fast. It's,

Speaker 3 (41:30):

It's super exciting, and my goal is to try and bring to

everybody here the newest, latest, greatest, at least make you aware of some

tools and some things that are out there that can make it even easier for you

to be successful in your businesses. Thank you, Kris, for being part of that.

Speaker 4 (41:45):

Thank you. Thank you so much for having me. I had a great

time.