Get your business working for you instead of the other way around.
Implement a strategy that's so effective and timeless, it guarantees a return.
With powerful selling tools working 24/7, you can focus on what you love.
Have an industry pro by your side so you have peace of mind it’s working.
I distilled my brand's essence, and unique value into a compelling narrative that authentically resonates with my ideal client.
I infused my Signature Story into all marketing platforms and materials, enhancing consistency, trust and recognition.
I used my Signature Story in emails and podcasts, demonstrating how my story aligns with what my audience wants.
I designed my Signature Story to lead to a strategic call to action that inspires leads to become paying clients that are excited to work with me.
I know you want to be a successful entrepreneur who makes good money and stands out for their expertise. In order to do that, you need to clearly communicate what makes you unique and why people should choose you.
The problem is, you don't have the amount of clients you need to reach your income goals. This can leave you feeling discouraged — unsure why your efforts aren't getting you results.
I believe that simplicity is the key to a successful business.
That's why I've spent the last 20 years honing my 'Less-Is-MMore' approach to marketing. I've made it my mission to help entrepreneurs like you build a profitable business with minimal effort.
Let's get back to the heart of why you started your business. We'll infuse clarity, simplicity, and the power of your story into everything we do.
Ready to simplify your path to success? Book a call with me.
We'll hone your Signature Story so it communicates your value and resonates with your ideal clients. Use it everywhere you show up online and in person. This consistency builds trust, maximizes income and turns on the "client getting faucet".
One document containing the 12 things you'll need to clarify your message and increase revenue.
1 - StoryBrand One-Liner
A distillation your brand's essence into a powerful one-liner that opens conversations and captivates interest immediately.
Engaging StoryBrand content that turns your website into your top sales employee so visitors become clients with ease.
A detailed design plan for your website, ensuring a solid foundation for graphics, fonts, photos and flow.
A personalized video script to be featured on your homepage, that builds trust and connects emotionally with your audience.
A compelling lead magnet concept that captures emails and converts visitors into leads by offering valuable content.
A conceptual graphic recommendation that shows your unique process. This builds immediate trust.
Three powerful testimonials edited to enhance credibility and increase conversions and a plug and play template you can use to gather new ones.
Show up online like a pro with cohesive social profiles that help your followers easily understand what you do and why it matters to them.
Know exactly which photos you need to build immediate trust and look like the expert you are on your website.
Stop losing clients over cost objections. Kris's pricing strategy will make your services irresistible to your ideal clients.
Close more clients on discovery calls with a story-driven approach that doesn't require you to "sell".
Get Kris's eyes on your business and transform overwhelm into momentum. You'll get expert guidance to simplify your systems and accelerate your growth.
I have offerings at various price points depending on your needs.
Let's take a look at your website together so I can show you the best path forward.
–Dominick Nusdeu, Fitness Expert
–Andrea Giles Coach
STORY-DRIVEN SOCIAL MEDIA STRATEGY
The 15 social media posts you need to strategically take a year off Instagram. These professionally designed templates turn insta into a sales page that attract clients on autopilot.
STORY-DRIVEN SALES CALL FORMULA
The proven framework that turns discovery calls into dream clients without feeling salesy. This step-by-step training and system helps you guide authentic conversations that naturally lead to "yes" — even if you hate selling.
"I didn't realize how deeply I've held to the limiting belief "I suck at sales" or "I hate sales" but your process has given me a walking stick to hold while I'm on the business trail — in fact it's really given me the trail to walk on too.” —NG
TESTIMONIAL TRAINING & GUIDE
Learn how to get amazing testimonials from your clients that do the selling for you. This simple training shows you how to collect feedback that convinces future clients they need to work with you. It's like having a sales team without paying for one.
In this intimate, private podcast series, I share all my secrets. You'll learn the Signature Story-Selling System™ that's helped hundreds of service providers turn their websites from expensive digital brochures into client-converting machines.
After 23 years of crafting stories for world-class clients (yes, even Nike, Adidas, and Jeff Bezos!), I discovered something that changed everything: your story isn't just nice to have—it's your most powerful profit tool.
Your story matters. Let's make it unforgettable—and profitable.
–Mikki Garner, Coach
–Molly Claire, Coach
"Working with Kris turned things around for me and my business. Within the first week I had 3 prospective client calls booked! (Normally I averaged 3 a month.)
Getting just one new client more than covered my investment."
DEB MEYER
"I used to spend hours on sales calls and it was eating up a lot of my precious time.
Kris helped me simplify my Story and immediately, a client purchased my service without any sales call needed!
I have more time because my website does the selling for me."
EMILY GOWEN
"I was hesitant because I had recently hired a writer who wrote in a style that just "didn't feel like me".
Kris captured my voice to a T. I'm delighted with the results!"
LYNN WOLFSTONE
Kris over delivered on her promise, she made the process so easy and so fast — I found I was enjoying the process. All I really did was answer some questions, (I didn’t even put much thought into how it sounded). Then, I just sat back and let Kris work her magic
And the time she saved me was worth it's weight in gold. Now I can focus on the work I love while my Signature Story does the heavy lifting of attracting my ideal clients.
I take a comprehensive approach to website and sales page copy, so the page we write incorporates all the "typical website pages" into one page— an "About You" section and a "Services" section. Why? Because scrolling down your page is a much more intuitive and smoother way to digest information and tell a story. Now that most people are viewing your site on mobile, navigating to multiple pages in order to get the information your visitors need can feel "choppy".
The offer includes 30 days of office hours support and 3 rounds of light edits on your existing Wireframe. We'll be sharing a Google Doc that's collaborative, so it's easy to ask questions and get feedback after our session is complete. Also, once your copy is implemented on your website, I'll review it one last time to make sure everything is perfect and set up to sell — not only from a copy perspective but also from a design and branding perspective.
Storytelling taps into our primal/emotional brain, which is where decisions are made. Humans are simply wired for story because it's been the way we've connected since the beginning of time, sitting around the fireside. My approach is not only about telling your story, it's about inviting your customers into a story with you so they feel seen, heard and understood. Story is the most effective way to attract the right clients without the need for "icky selling tactics".
One of my favorite quotes is "If I had more time, I would have written you a shorter letter — Winston Churchill".
Getting your ideas clean and clear takes effort. This is why the internet is full of so much clutter. I think a lot of us overestimate just how much time our clients have to spend reading our website. You are doing your visitor a favor when you take time to edit and refine your message. When you respect their time, they trust you more. People actually don't read websites anymore, they scan them. So everything we create will be with that in mind. In the end, your copy will be easily digestible, effortlessly scannable and will inspire your potential client to work with you.
Think of a wireframe as a blueprint. It's the best way to get your website strategy in place and your words clear, before the design process begins. You would never build a house without an architectural blueprint, so definitely don't build your website without one either.
Once your new website copy is transferred to your website, I'll record a loom video with my design feedback and guidance so you know it's done right. We'll make sure the visual story you're telling is aligned with the written story we've so carefully crafted.
This offer works best for service-based owners, coaches and consultants ready simplify their business and get more clients.
Learn How to Write Compelling Copy in 5 Minutes
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