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One story can transform your entire business.
Let me write it for you.
Get your business working for you instead of the other way around.
What did I learn working with these companies? The power of Story.
You became a coach to have more freedom, but that's probably not how it feels.
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How many of these can you relate to?
Allow me to introduce you to, future you.
Things are about to get sooooo much easier.
And you don't need to be a multi-million dollar company to get there.
I'm talkin' about confidence and clarity in every area of your business.
Get a Return on Investment
Implement a strategy that's so effective and timeless, it guarantees a return.
Stay in Your Zone of Genius
With powerful selling tools working 24/7, you can focus on what you love.
Know It's Done Right
Have an industry pro by your side so you have peace of mind it’s working.
How I replaced almost all of my marketing with a single story.
1. Craft Signature Story
I distilled my brand's essence, and unique value into a compelling narrative that authentically resonates with my ideal client.
2. Integrate Across All Platforms
I infused my Signature Story into all marketing platforms and materials, enhancing consistency, trust and recognition.
3. Connect With Audience
I used my Signature Story in emails and podcasts, demonstrating how my story aligns with what my audience wants.
4. Inspire Them to Take Action
I designed my Signature Story to lead to a strategic call to action that inspires leads to become paying clients that are excited to work with me.
Your Signature Story is the missing piece that can change everything.
Use it everywhere to sell for you 24/7
I understand the second guessing and frustration that comes with trying to write it yourself.
I know you want to be a successful entrepreneur who makes good money and stands out for their expertise. In order to do that, you need to clearly communicate what makes you unique and why people should choose you.
The problem is, you don't have the amount of clients you need to reach your income goals. This can leave you feeling discouraged — unsure why your efforts aren't getting you results.
I believe that simplicity is the key to a successful business.
That's why I've spent the last 20 years honing my 'Less is More' approach to marketing. I've made it my mission to help entrepreneurs like you build a profitable business with minimal effort.
Here's how I'm different from the rest:
Let's get back to the heart of why you started your business. We'll infuse clarity, simplicity, and the power of your story into everything we do.
Ready to simplify your path to success? Book a call with me.
I was able to grow my business 5x faster!
I made 100k in just 93 days with my Signature Story!
This is not another diy course or group program.
It's just you and me, baby — 1 on 1.
Because you don't need more information. You need actual help.
Introducing...
The Signature Story-Selling System
Replace all your marketing with a single story so you can focus on what matters.
- WRITE > I will extract the story from your brain and write it for you.
- REFINE > We'll refine it together until it's perfect.
- CREATE > I'll create your deliverables while you refresh your website.
- DESIGN > I'll give you design guidance to elevate your website
- CONVERT > Your story will get clients for you 24/7
We'll hone your Signature Story so it communicates your value and resonates with your ideal clients. Use it everywhere you show up online and in person. This consistency builds trust, maximizes income and turns on the "client getting faucet".
You'll confidently walk away with everything you need for a simple and profitable business.
WHAT YOU GET:
Your Brand Copy Bible
One document that contains all words you'll ever need to market your business. No more struggling with what to say. Just copy and paste it from your Brand Bible.
1 - Clarify Your Message
StoryBrand One-Liner
Elevator Pitch
A distillation your brand's essence into a powerful one-liner that opens conversations and captivates interest immediately.
High-Converting
Website Content
Engaging StoryBrand content that turns your website into your top sales employee so visitors become clients with ease.
Web Design
Blueprint
A detailed roadmap for your website, ensuring a solid foundation for design, flow, image placement and functionality.
2 - Build Immediate Trust
Homepage Video
Script That Builds Trust
A personalized video script to be featured on your homepage, that builds trust and connects emotionally with your audience.
Lead Magnet List
Building Strategy
A compelling lead magnet concept that captures emails and converts visitors into leads by offering valuable content.
Your Signature Process Infographic
A conceptual graphic recommendation that shows your unique process. This builds immediate trust.
3 - Increase Revenue
Testimonials That Sell
Three powerful testimonials are edited to highlight the transformation you provide in order to enhance credibility and increase conversions.
Social Media Profile Copy
Show up online like a pro with cohesive social profiles that help your followers easily understand what you do and why it matters to them.
30 Days of Strategy & Support
Office hour support from Kris for guidance and clarity that will accelerate your growth and simplify your marketing.
YOU'LL ALSO GET THESE FREE BONUSES:
The Signature Story-Selling System
It sells for you 24/7, while you do what you love.
I have offerings at various price points depending on your needs. Let's take a look at your website together so I can show you the best path forward.
Kris helped me go farther, faster with the right Story.
When I saw my Story it was like, 'yes, this is me in words' and I didn't have those words until now. It was really freeing and rewarding.
–Dana Byers, Coach
More clarity = I'm closing 95% of my sales calls.
Crafting my Story helped me get clear in my own mind about what I do and how I do it. It's boosted my confidence and made me feel like an expert.
–Andrea Giles Coach
It felt too good to be true, and yet is was true!
I wasted at least two years trying to do it on my own. If only I had invested in myself sooner. Now that I have the right words, I'm way more confident — and I use those words in everything I do!
–Mikki Garner, Coach
Clients are already sold before I get on the call.
It was so easy for me because Kris did the heavy lifting. And yet, I was engaged in just enough to make sure the copy truly was aligned with my voice.
–Molly Claire, Coach
What's it like to work with Kris?
Let Donald Miller, author of Building a StoryBrand, tell you.
AUTHENTICITY. CONNECTION. TRUST.
No icky selling tactics — guaranteed
My approach is based in authenticity, trust, connection and timeless storytelling methods that convert without all the pushy stuff.
"It works! Within 24 hours of updating my site, a client booked my service without any sales call needed!"
"Working with Kris turned things around for me and my business. Within the first week I had 3 prospective client calls booked! (Normally I averaged 3 a month.)
I was initially worried by the price tag but now see the immense value she provided. Getting just one new client more than covered my investment."
DEB MEYER
"I used to spend hours on sales calls and it was eating up a lot of my precious time.
Kris helped me simplify my Story and create a clear message that resonates with potential clients. A client just purchased my service without any sales call needed!
Now I can focus on work I love because my website does the selling for me."
EMILY GOWEN
"I was initially hesitant because I had recently hired a writer who wrote in a style that just "didn't feel like me".
Kris' thoughtful guidance made the process not only fast and painless, it was fun!
Kris restored my faith AND captured my voice to a T. I'm delighted with the results!"
LYNN WOLFSTONE
"I love Kris Jones' work"
— Donald Miller, Author of Building a StoryBrand
"My plate was full and I didn’t know where to begin. Writing my own Story kept falling to the bottom of my to-do list."
"When I found Kris, I kept thinking “if this woman can sell me on her website, she can definitely sell my clients on mine”.
Kris over delivered on her promise, she made the process so easy and so fast — I found I was enjoying the process. All I really did was answer some questions, (I didn’t even put much thought into how it sounded). Then, I just sat back and let Kris work her magic
I was so blown away by how quickly she put all the pieces together. I ended up with a strategic Signature Story that feels aligned and will help my business grow faster.
And the time she saved me was worth it's weight in gold. Now I can focus on the work I love while my Signature Story does the heavy lifting of attracting my ideal clients.
I'm now charging 6X more for the exact same service.
Such a weight has been lifted off my shoulders.
You captured my essence and voice so beautifully.
A comprehensive service at this price point is rare.
Write Compelling Copy in 5 minutes!
FREE VIDEO & TOOLKIT
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FAQ'S
Does the offer include copy for all my website pages?
I take a comprehensive approach to website and sales page copy, so the page we write incorporates all the "typical website pages" into one page— an "About You" section and a "Services" section. Why? Because scrolling down your page is a much more intuitive and smoother way to digest information and tell a story. Now that most people are viewing your site on mobile, navigating to multiple pages in order to get the information your visitors need can feel "choppy".
What if I have changes after our session?
The offer includes 30 days of office hours support and 3 rounds of light edits on your existing Wireframe. We'll be sharing a Google Doc that's collaborative, so it's easy to ask questions and get feedback after our session is complete. Also, once your copy is implemented on your website, I'll review it one last time to make sure everything is perfect and set up to sell — not only from a copy perspective but also from a design and branding perspective.
Why is telling a story so effective on a website?
Storytelling taps into our primal/emotional brain, which is where decisions are made. Humans are simply wired for story because it's been the way we've connected since the beginning of time, sitting around the fireside. My approach is not only about telling your story, it's about inviting your customers into a story with you so they feel seen, heard and understood. Story is the most effective way to attract the right clients without the need for "icky selling tactics".
Does a "less is more" approach really work -- what I do is complicated and I have multiple audiences?
One of my favorite quotes is "If I had more time, I would have written you a shorter letter — Winston Churchill".
Getting your ideas clean and clear takes effort. This is why the internet is full of so much clutter. I think a lot of us overestimate just how much time our clients have to spend reading our website. You are doing your visitor a favor when you take time to edit and refine your message. When you respect their time, they trust you more. People actually don't read websites anymore, they scan them. So everything we create will be with that in mind. In the end, your copy will be easily digestible, effortlessly scannable and will inspire your potential client to work with you.
What's a wireframe?
Think of a wireframe as a blueprint. It's the best way to get your website strategy in place and your words clear, before the design process begins. You would never build a house without an architectural blueprint, so definitely don't build your website without one either.
Does this include website design?
Once your new website copy is transferred to your website, I'll record a loom video with my design feedback and guidance so you know it's done right. We'll make sure the visual story you're telling is aligned with the written story we've so carefully crafted.
Who does this offer work best for?
This offer works best for service-based owners, coaches and consultants ready simplify their business and get more clients.