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One story can transform your entire business.
Let me write it for you.
Get your business working for you instead of the other way around.
What did I learn working with these companies? The power of Story.
You became self-employed to have more freedom, but that's probably not how it feels.
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How many of these can you relate to?
Allow me to introduce you to, future you.
Things are about to get sooooo much easier.
And you don't need to be a multi-million dollar company to get there.
I'm talkin' about confidence and clarity in every area of your business.
Get a Return on Investment
Implement a strategy that's so effective and timeless, it guarantees a return.
Stay in Your Zone of Genius
With powerful selling tools working 24/7, you can focus on what you love.
Know It's Done Right
Have an industry pro by your side so you have peace of mind it’s working.
How I replaced almost all of my marketing with a single story.
1. Craft Signature Story
I distilled my brand's essence, and unique value into a compelling narrative that authentically resonates with my ideal client.
2. Integrate Across All Platforms
I infused my Signature Story into all marketing platforms and materials, enhancing consistency, trust and recognition.
3. Connect With Audience
I used my Signature Story in emails and podcasts, demonstrating how my story aligns with what my audience wants.
4. Inspire Them to Take Action
I designed my Signature Story to lead to a strategic call to action that inspires leads to become paying clients that are excited to work with me.
Your Signature Story is the missing piece that can change everything.
Use it everywhere to sell for you 24/7
I understand the second guessing and frustration that comes with trying to write it yourself.
I know you want to be a successful entrepreneur who makes good money and stands out for their expertise. In order to do that, you need to clearly communicate what makes you unique and why people should choose you.
The problem is, you don't have the amount of clients you need to reach your income goals. This can leave you feeling discouraged — unsure why your efforts aren't getting you results.
I believe that simplicity is the key to a successful business.
That's why I've spent the last 20 years honing my 'Less-Is-MMore' approach to marketing. I've made it my mission to help entrepreneurs like you build a profitable business with minimal effort.
Here's how I'm different from the rest:
Let's get back to the heart of why you started your business. We'll infuse clarity, simplicity, and the power of your story into everything we do.
Ready to simplify your path to success? Book a call with me.
I was able to grow my business 5x faster!
I made 100k in just 93 days with my Signature Story!
This is not another diy course or group program.
It's just you and me, baby — 1 on 1.
Because you don't need more information. You need actual help.
Introducing...
The Signature Story-Selling System
Replace all your marketing with a single story so you can focus on what matters.
- MINE FOR GOLD > I extract the story from your brain and write it for you.
- REFINE YOUR STORY > We'll collaborate and refine it together until it's perfect.
- DESIGN YOUR WEBSITE> Get story-driven design guidance on your website.
- SIGN MORE CLIENTS > Turn on the client getting faucet 24/7
We'll hone your Signature Story so it communicates your value and resonates with your ideal clients. Use it everywhere you show up online and in person. This consistency builds trust, maximizes income and turns on the "client getting faucet".
You'll confidently walk away with everything you need for a simple and profitable business.
EVERYTHING YOU NEED TO INCREASE REVENUE INCLUDING:
Your Brand Copy Bible
One document containing the 12 things you'll need to clarify your message and increase revenue.
1 - StoryBrand One-Liner
Elevator Pitch
A distillation your brand's essence into a powerful one-liner that opens conversations and captivates interest immediately.
2 - High-Converting
Website Content
Engaging StoryBrand content that turns your website into your top sales employee so visitors become clients with ease.
3 - Web Design
Blueprint
A detailed design plan for your website, ensuring a solid foundation for graphics, fonts, photos and flow.
4 - Homepage Video
Script That Builds Trust
A personalized video script to be featured on your homepage, that builds trust and connects emotionally with your audience.
5 - Lead Magnet List
Building Strategy
A compelling lead magnet concept that captures emails and converts visitors into leads by offering valuable content.
6 - Your Signature Process Infographic
A conceptual graphic recommendation that shows your unique process. This builds immediate trust.
7 - Testimonials That Sell
Three powerful testimonials edited to enhance credibility and increase conversions and a plug and play template you can use to gather new ones.
8 - Social Media Profile Copy
Show up online like a pro with cohesive social profiles that help your followers easily understand what you do and why it matters to them.
9 - Website Photos Made Easy
Know exactly which photos you need to build immediate trust and look like the expert you are on your website.
10 - Irresistible Pricing Strategy
Stop losing clients over cost objections. Kris's pricing strategy will make your services irresistible to your ideal clients.
11 - Sales Call Confidence
Close more clients on discovery calls with a story-driven approach that doesn't require you to "sell".
12 - 30 Days of Business Coaching
Get Kris's eyes on your business and transform overwhelm into momentum. You'll get expert guidance to simplify your systems and accelerate your growth.
I have offerings at various price points depending on your needs.
Let's take a look at your website together so I can show you the best path forward.
I made back 20X the investment in a weekend!
This is the best money I've spent since opening my business. I'm more confident with less stress... and crushing it!
–Dominick Nusdeu, Fitness Expert
More clarity = I'm closing 95% of my sales calls.
Crafting my Story helped me get clear in my own mind about what I do and how I do it. It's boosted my confidence and made me feel like an expert.
–Andrea Giles Coach
The right story doesn't just sell—it makes selling unnecessary.
YOU'LL ALSO GET THESE FREE BONUSES:
FREE BONUS - $2500 Value
Take a year off Instagram
STORY-DRIVEN SOCIAL MEDIA STRATEGY
The 15 social media posts you need to strategically take a year off Instagram. These professionally designed templates turn insta into a sales page that attract clients on autopilot.
FREE BONUS - $2000 Value
Close More Calls with Confidence
STORY-DRIVEN SALES CALL FORMULA
The proven framework that turns discovery calls into dream clients without feeling salesy. This step-by-step training and system helps you guide authentic conversations that naturally lead to "yes" — even if you hate selling.
"I didn't realize how deeply I've held to the limiting belief "I suck at sales" or "I hate sales" but your process has given me a walking stick to hold while I'm on the business trail — in fact it's really given me the trail to walk on too.” —NG
FREE BONUS - $950 Value
Testimonial Gold Template
TESTIMONIAL TRAINING & GUIDE
Learn how to get amazing testimonials from your clients that do the selling for you. This simple training shows you how to collect feedback that convinces future clients they need to work with you. It's like having a sales team without paying for one.
PRIVATE PODCAST JUST RELEASED >> GET INSTANT ACCESS
The hard truth most service providers don't want to face...
Right now, your ideal clients are likely visiting your website...
and quietly clicking away to your competitors.
In this intimate, private podcast series, I share all my secrets. You'll learn the Signature Story-Selling System™ that's helped hundreds of service providers turn their websites from expensive digital brochures into client-converting machines.
After 23 years of crafting stories for world-class clients (yes, even Nike, Adidas, and Jeff Bezos!), I discovered something that changed everything: your story isn't just nice to have—it's your most powerful profit tool.
Your story matters. Let's make it unforgettable—and profitable.
It felt too good to be true, and yet is was true!
I wasted at least two years trying to do it on my own. If only I had invested in myself sooner. Now that I have the right words, I'm way more confident — and I use those words in everything I do!
–Mikki Garner, Coach
Clients are already sold before I get on the call.
It was so easy for me because Kris did the heavy lifting. And yet, I was engaged in just enough to make sure the copy truly was aligned with my voice.
–Molly Claire, Coach
What's it like to work with Kris?
Let Donald Miller, author of Building a StoryBrand, tell you.
AUTHENTICITY. CONNECTION. TRUST.
No icky selling tactics — guaranteed
My approach is based in authenticity, connection, trust and timeless storytelling methods that convert — without all the pushy stuff.
"Getting just one new client more than covered my investment."
"I have more time because my website does the selling for me."
"Working with Kris turned things around for me and my business. Within the first week I had 3 prospective client calls booked! (Normally I averaged 3 a month.)
Getting just one new client more than covered my investment."
DEB MEYER
"I used to spend hours on sales calls and it was eating up a lot of my precious time.
Kris helped me simplify my Story and immediately, a client purchased my service without any sales call needed!
I have more time because my website does the selling for me."
EMILY GOWEN
"I was hesitant because I had recently hired a writer who wrote in a style that just "didn't feel like me".
Kris captured my voice to a T. I'm delighted with the results!"
LYNN WOLFSTONE
"I love Kris Jones' work"
— Donald Miller, Author of Building a StoryBrand
I'm now charging 6X more for the exact same service.
Such a weight has been lifted off my shoulders.
You captured my essence and voice so beautifully.
A comprehensive service at this price point is rare.
"My plate was full and I didn’t know where to begin. Writing my Story kept falling to the bottom of my to-do list."
"When I found Kris, I kept thinking “if this woman can sell me on her website, she can definitely sell my clients on mine”.
Kris over delivered on her promise, she made the process so easy and so fast — I found I was enjoying the process. All I really did was answer some questions, (I didn’t even put much thought into how it sounded). Then, I just sat back and let Kris work her magic
I was so blown away by how quickly she put all the pieces together. I ended up with a strategic Signature Story that feels aligned and will help my business grow faster.
And the time she saved me was worth it's weight in gold. Now I can focus on the work I love while my Signature Story does the heavy lifting of attracting my ideal clients.
Write Compelling Copy in 5 minutes!
FREE VIDEO & TOOLKIT
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FAQ'S
Does the offer include copy for all my website pages?
I take a comprehensive approach to website and sales page copy, so the page we write incorporates all the "typical website pages" into one page— an "About You" section and a "Services" section. Why? Because scrolling down your page is a much more intuitive and smoother way to digest information and tell a story. Now that most people are viewing your site on mobile, navigating to multiple pages in order to get the information your visitors need can feel "choppy".
What if I have changes after our session?
The offer includes 30 days of office hours support and 3 rounds of light edits on your existing Wireframe. We'll be sharing a Google Doc that's collaborative, so it's easy to ask questions and get feedback after our session is complete. Also, once your copy is implemented on your website, I'll review it one last time to make sure everything is perfect and set up to sell — not only from a copy perspective but also from a design and branding perspective.
Why is telling a story so effective on a website?
Storytelling taps into our primal/emotional brain, which is where decisions are made. Humans are simply wired for story because it's been the way we've connected since the beginning of time, sitting around the fireside. My approach is not only about telling your story, it's about inviting your customers into a story with you so they feel seen, heard and understood. Story is the most effective way to attract the right clients without the need for "icky selling tactics".
Does a "less is more" approach really work -- what I do is complicated and I have multiple audiences?
One of my favorite quotes is "If I had more time, I would have written you a shorter letter — Winston Churchill".
Getting your ideas clean and clear takes effort. This is why the internet is full of so much clutter. I think a lot of us overestimate just how much time our clients have to spend reading our website. You are doing your visitor a favor when you take time to edit and refine your message. When you respect their time, they trust you more. People actually don't read websites anymore, they scan them. So everything we create will be with that in mind. In the end, your copy will be easily digestible, effortlessly scannable and will inspire your potential client to work with you.
What's a wireframe?
Think of a wireframe as a blueprint. It's the best way to get your website strategy in place and your words clear, before the design process begins. You would never build a house without an architectural blueprint, so definitely don't build your website without one either.
Does this include website design?
Once your new website copy is transferred to your website, I'll record a loom video with my design feedback and guidance so you know it's done right. We'll make sure the visual story you're telling is aligned with the written story we've so carefully crafted.
Who does this offer work best for?
This offer works best for service-based owners, coaches and consultants ready simplify their business and get more clients.
